Mobile Payments Enable New & Engaging Experiences Mobile Payments Enable New & Engaging Experiences
Mobile Video Techniques To Boost ROI Mobile Video Techniques To Boost ROI
How Better Mobile Experiences Combat Showrooming How Better Mobile Experiences Combat Showrooming
Acceptable Ads in a Post Ad Blocking World Acceptable Ads in a Post Ad Blocking World
Mobile Marketing Insights & Tips for More Effective Mobile Video Advertising

Insights & Tips for More Effective Mobile Video Advertising

Mobile video in Australia is quickly becoming a $700 million-a-year market, and isn’t expected to lose ground anytime soon. Nielsen and Tremor Video compiled a survey to help marketers better monetise the ad format by focusing on the impact mobile video content has on its audience. The study polled recent Nielsen data and questioned Australia’s leading publishers and broadcasters regarding mobile video advertising.

Mobile Shopping What Consumers Want From Your Mobile Retail Strategy

What Consumers Want From Your Mobile Retail Strategy

An increase in online shopping among Australians has motivated many brands to enhance their mobile retail strategy for the mobile-first generations. From millennials forward, generations that have grown up with the internet have become so reliant on it that they spend two months per year on their mobile devices. But Australia’s 12.9 million active mobile internet users prove that mobile isn’t just a technology.. It’s considered a behaviour. So when it comes to their mobile shopping habits, what should marketers make of it?

Mobile Trends The Path to Purchase: Mobile Shopping Surpasses Desktop

The Path to Purchase: Mobile Shopping Surpasses Desktop

The Internet Statistics Compendium by Criteo is in, and the verdict on the latest mobile trend is out: Smartphones see more mobile transactions than any other device, across every major global market. This research sheds light on the path-to-purchase, and the changes provoked by mobile in the mobile shopping sector. The purchase funnel is measurably faster on mobile than it is on desktop.

Mobile Usage 3 Ways to Understand Australian Smartphone Usage

3 Ways to Understand Australian Smartphone Usage

Australia now ranks third globally for digital adoption, with smartphones being the number one digital device. But smartphone usage habits can be complex, and without clear insights it can be tricky to understand how different people use different devices. We’ve compiled some of the most recent data that’s come to light about Australian smartphone users to help marketers better understand their customers. Armed with this knowledge we can develop more creative campaigns that target customers more intelligently. Here we look at how context, demographics and device choice impact on usage behaviour and how Australian consumers are engaging with the shopping and the purchase journey on their mobile devices.

Recent Posts

IAB References Insights For Better Mobile Campaigns
Market Data

IAB References Insights For Better Mobile Campaigns

Many Australian brands have picked up the pace on developing mobile campaign strategies, but it’s often difficult without access to certain insights. IAB Singapore recently released white papers across the digital marketing space, to help mobile marketers progress their initiatives by fostering transparency between leadership and marketers. The mobile portion of IAB’s published research sheds light on smarter reporting processes, leading to better measurement of campaign ROI.

The Path to Purchase: Mobile Shopping Surpasses Desktop
Mobile Trends

The Path to Purchase: Mobile Shopping Surpasses Desktop

The Internet Statistics Compendium by Criteo is in, and the verdict on the latest mobile trend is out: Smartphones see more mobile transactions than any other device, across every major global market. This research sheds light on the path-to-purchase, and the changes provoked by mobile in the mobile shopping sector. The purchase funnel is measurably faster on mobile than it is on desktop.

TNS Reveals Shift in APAC Mobile Strategies
Market Data

TNS Reveals Shift in APAC Mobile Strategies

The latest Marketing Moniker study from TNS reveals a shift in digital marketing tactics and budget priorities across APAC over the past year. While marketers are responding rapidly to the growing role of social media, they risk outpacing the insights required to build well-thought out mobile strategies. Real-time social engagement is valuable, but TNS suggests there’s more to it.

What Consumers Want From Your Mobile Retail Strategy
Mobile Shopping

What Consumers Want From Your Mobile Retail Strategy

An increase in online shopping among Australians has motivated many brands to enhance their mobile retail strategy for the mobile-first generations. From millennials forward, generations that have grown up with the internet have become so reliant on it that they spend two months per year on their mobile devices. But Australia’s 12.9 million active mobile internet users prove that mobile isn’t just a technology.. It’s considered a behaviour. So when it comes to their mobile shopping habits, what should marketers make of it?

3 Ways to Understand Australian Smartphone Usage
Mobile Usage

3 Ways to Understand Australian Smartphone Usage

Australia now ranks third globally for digital adoption, with smartphones being the number one digital device. But smartphone usage habits can be complex, and without clear insights it can be tricky to understand how different people use different devices. We’ve compiled some of the most recent data that’s come to light about Australian smartphone users to help marketers better understand their customers. Armed with this knowledge we can develop more creative campaigns that target customers more intelligently. Here we look at how context, demographics and device choice impact on usage behaviour and how Australian consumers are engaging with the shopping and the purchase journey on their mobile devices.

Insights & Tips for More Effective Mobile Video Advertising
Mobile Marketing

Insights & Tips for More Effective Mobile Video Advertising

Mobile video in Australia is quickly becoming a $700 million-a-year market, and isn’t expected to lose ground anytime soon. Nielsen and Tremor Video compiled a survey to help marketers better monetise the ad format by focusing on the impact mobile video content has on its audience. The study polled recent Nielsen data and questioned Australia’s leading publishers and broadcasters regarding mobile video advertising.

Mobile Experiences Make or Break Brand Loyalty
Market Data

Mobile Experiences Make or Break Brand Loyalty

A new LogMeIn study published research findings (completed by research firm Vanson Bourne) on how mobile experiences can make or break customer loyalty. Just over half of the respondents reported that they were satisfied with their mobile engagements with businesses. The research also found that consumers typically won’t do business with a company after a bad mobile experience, which means Australian brands providing lacklustre experiences are in big trouble.

Mobile Video Techniques To Boost ROI
Mobile Marketing

Mobile Video Techniques To Boost ROI

85% of mobile video content is being watched with the sound turned off, and if content requires the device to be turned horizontally, it’s enough to turn most consumers away without engaging. Brands are losing conversions because consumers are not sufficiently engaged to click for sound or can’t be bothered tilting their device to watch a video. So how can brands develop content that’s compatible with these emerging behaviours and successfully navigate the mobile video landscape?

How Better Mobile Experiences Combat Showrooming
Mobile Shopping

How Better Mobile Experiences Combat Showrooming

Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?

How APAC Brands Have Nailed The Mobile Experience
Mobile Marketing

How APAC Brands Have Nailed The Mobile Experience

Forrester’s Ryan Hart explains how brands targeting the mobile first audiences of APAC need to be aware that mediocre mobile experiences are no longer enough. Forrester identified the concept of ‘hyper-adoption’ where low barriers to entry mean there’s very little emotional or financial commitment to try new mobile experiences. Unfortunately, with hyper-adoption comes hyper-abandonment, and brands need to rapidly and continually enhance their mobile experiences to keep customers interested.