Acceptable Ads in a Post Ad Blocking World Acceptable Ads in a Post Ad Blocking World
App v Mobile Web? For Marketers It’s The Wrong Question App v Mobile Web? For Marketers It’s The Wrong Question
Why You Need To Think Mobile First To Reach Generation C Why You Need To Think Mobile First To Reach Generation C
Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop
Mobile Marketing Insights & Tips for More Effective Mobile Video Advertising

Insights & Tips for More Effective Mobile Video Advertising

Mobile video in Australia is quickly becoming a $700 million-a-year market, and isn’t expected to lose ground anytime soon. Nielsen and Tremor Video compiled a survey to help marketers better monetise the ad format by focusing on the impact mobile video content has on its audience. The study polled recent Nielsen data and questioned Australia’s leading publishers and broadcasters regarding mobile video advertising.

Mobile Shopping Mobile Payments Enable New & Engaging Experiences

Mobile Payments Enable New & Engaging Experiences

By the end of 2015, mobile commerce had already brought in $720 billion worldwide for the year.. A surprising figure for an industry that didn’t exist ten years ago. As it quickly grows to fill a large portion of the ecommerce market, it disrupts the way consumers are influenced to buy. Users are connected 24/7, so mobile payments are a natural extension, creating new opportunities for marketers. As cash transactions become less popular, the value to consumers isn’t in the payment; it’s in the convenience.

Mobile Trends Acceptable Ads in a Post Ad Blocking World

Acceptable Ads in a Post Ad Blocking World

For a long time now, advertising has been accepted as the inevitable cost of accessing content. Whether it be the 30 second TV slot or the ubiquitous banner on a website, consumers have had no choice but to accept the status quo – until now. We explore the impact of ad blocking on mobile devices, and consider how advertisers should respond in light of this unprecedented shift in the balance of power.

Mobile Usage 3 Ways to Understand Australian Smartphone Usage

3 Ways to Understand Australian Smartphone Usage

Australia now ranks third globally for digital adoption, with smartphones being the number one digital device. But smartphone usage habits can be complex, and without clear insights it can be tricky to understand how different people use different devices. We’ve compiled some of the most recent data that’s come to light about Australian smartphone users to help marketers better understand their customers. Armed with this knowledge we can develop more creative campaigns that target customers more intelligently. Here we look at how context, demographics and device choice impact on usage behaviour and how Australian consumers are engaging with the shopping and the purchase journey on their mobile devices.

Recent Posts

3 Ways to Understand Australian Smartphone Usage
Mobile Usage

3 Ways to Understand Australian Smartphone Usage

Australia now ranks third globally for digital adoption, with smartphones being the number one digital device. But smartphone usage habits can be complex, and without clear insights it can be tricky to understand how different people use different devices. We’ve compiled some of the most recent data that’s come to light about Australian smartphone users to help marketers better understand their customers. Armed with this knowledge we can develop more creative campaigns that target customers more intelligently. Here we look at how context, demographics and device choice impact on usage behaviour and how Australian consumers are engaging with the shopping and the purchase journey on their mobile devices.

Insights & Tips for More Effective Mobile Video Advertising
Mobile Marketing

Insights & Tips for More Effective Mobile Video Advertising

Mobile video in Australia is quickly becoming a $700 million-a-year market, and isn’t expected to lose ground anytime soon. Nielsen and Tremor Video compiled a survey to help marketers better monetise the ad format by focusing on the impact mobile video content has on its audience. The study polled recent Nielsen data and questioned Australia’s leading publishers and broadcasters regarding mobile video advertising.

Mobile Experiences Make or Break Brand Loyalty
Market Data

Mobile Experiences Make or Break Brand Loyalty

A new LogMeIn study published research findings (completed by research firm Vanson Bourne) on how mobile experiences can make or break customer loyalty. Just over half of the respondents reported that they were satisfied with their mobile engagements with businesses. The research also found that consumers typically won’t do business with a company after a bad mobile experience, which means Australian brands providing lacklustre experiences are in big trouble.

Mobile Video Techniques To Boost ROI
Mobile Marketing

Mobile Video Techniques To Boost ROI

85% of mobile video content is being watched with the sound turned off, and if content requires the device to be turned horizontally, it’s enough to turn most consumers away without engaging. Brands are losing conversions because consumers are not sufficiently engaged to click for sound or can’t be bothered tilting their device to watch a video. So how can brands develop content that’s compatible with these emerging behaviours and successfully navigate the mobile video landscape?

How Better Mobile Experiences Combat Showrooming
Mobile Shopping

How Better Mobile Experiences Combat Showrooming

Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?

How APAC Brands Have Nailed The Mobile Experience
Mobile Marketing

How APAC Brands Have Nailed The Mobile Experience

Forrester’s Ryan Hart explains how brands targeting the mobile first audiences of APAC need to be aware that mediocre mobile experiences are no longer enough. Forrester identified the concept of ‘hyper-adoption’ where low barriers to entry mean there’s very little emotional or financial commitment to try new mobile experiences. Unfortunately, with hyper-adoption comes hyper-abandonment, and brands need to rapidly and continually enhance their mobile experiences to keep customers interested.

Six Location Aware Mobile Campaigns
Mobile Campaigns

Six Location Aware Mobile Campaigns

With location aware devices in everyone’s pocket, it’s no surprise that a lot of the best location aware campaigns in market are making the most of this hugely important targeting attribute. Location data is not new, but these days location-based-advertising means a lot more than it used to. These days marketers can not only target customers based on their current location, but narrow in on their proximity to a particular store, or even serve up information related to what they’re looking for while in the actual store.

Acceptable Ads in a Post Ad Blocking World
Mobile Trends

Acceptable Ads in a Post Ad Blocking World

For a long time now, advertising has been accepted as the inevitable cost of accessing content. Whether it be the 30 second TV slot or the ubiquitous banner on a website, consumers have had no choice but to accept the status quo – until now. We explore the impact of ad blocking on mobile devices, and consider how advertisers should respond in light of this unprecedented shift in the balance of power.

Mobile Virtual Reality: What’s In It For brands?
Mobile Trends

Mobile Virtual Reality: What’s In It For brands?

Australia’s mobile users are adopting virtual reality at an astonishing rate, sending many brands scrambling to better understand the role mobile VR might play in the digital marketing mix. Australian consumers want immersive content they can control, and according to Telsyte’s 2016 Australian Mobile VR & AR Market Study, smartphone-based mobile virtual reality is gaining in popularity with Australian consumers.

Mobile Shopping Habits Revealed
Mobile Shopping

Mobile Shopping Habits Revealed

The 2016 Australian Connected Consumers report reveals a shift towards online shopping in the Australian retail market with mobile devices increasingly featuring in the purchase journey. The Nielsen report found that nearly all online Australians have engaged in some sort of purchasing activity online and around half have researched using a mobile device before making a purchase.