Mobile Programmatic Gives Forward-Thinking Brands A Boost Mobile Programmatic Gives Forward-Thinking Brands A Boost
3 Mobile Trends That Diversify Digital Advertising 3 Mobile Trends That Diversify Digital Advertising
Mobile Device Usage Connects Brands With Generation C Mobile Device Usage Connects Brands With Generation C
Appealing to Mobile Shoppers in 2017 Appealing to Mobile Shoppers in 2017
Mobile Marketing Mobile Device Usage Connects Brands With Generation C

Mobile Device Usage Connects Brands With Generation C

Where millennial generations were once shielded, mobile device usage has caused this up-and-coming age group to be raised in an exposed setting. Since pre-schoolers come of age every few years, it’s important to survey families that shape their digital consumption. Nickelodeon’s Little big kids: preparing preschoolers for life illuminates technological habits of this upcoming group of little ones born after 1990, and have more buying power than many parents would care to admit. The study highlights areas of importance for these highly-informed and interactive consumers. While this study encompasses 12 countries and 6,500 families, we’ve summarised Australia’s findings that pose to impact these targeted mobile marketing campaigns.

Mobile Shopping How to Build a Stronger Mobile Purchasing Funnel

How to Build a Stronger Mobile Purchasing Funnel

What was once a company-led mobile purchasing funnel is now a cartoonistic game of cat and mouse. As consumers weave throughout the mobile web, evading the funnel, marketers are forced to race just to stay on their heels. This shift away the linear path-to-purchase can confuse even the top mobile marketers. It’s become a high-speed chase regarding mobile shopping cart abandonment, and ironically, Google DoubleClick survey finds speed to be the primary factor.

Mobile Trends Mobile Programmatic Gives Forward-Thinking Brands A Boost

Mobile Programmatic Gives Forward-Thinking Brands A Boost

Mobile programmatic research from both eMarketer and InMobi appeals to the mobile marketing sector with constructive figures and insights. Regardless of its current popularity, programmatic ad spend isn’t going anywhere, and in fact, it’s set to outpace TV ad spending this year. The collective findings prove worldwide, paid media ad outlays will increase by 7.3% to $772.57 billion (AUD) this year. With a rise in global mobile programmatic spending (8 in 10 mobile digital display ads are currently bought programmatically in the US), APAC brands who haven’t already should turn their attention to native mobile ad formats that are programmatically driven.

Mobile Usage APAC Champions World in Mobile Usage

APAC Champions World in Mobile Usage

Each year, We Are Social publishes a report aimed at mobile usage, and helps marketers define when and where consumers wish to meet brands. This year’s impressive figures reveal that APAC’s monthly mobile data traffic, among other notable numbers, is as high as the rest of the world combined. While the world’s mobile consumption habits prompt brands to come up with more digital, this analysis puts extra emphasis on the importance of marketers performing contextual research, offering up more opportunities to engage, and take advantage of opportunities to convert.

Recent Posts

How to Build a Stronger Mobile Purchasing Funnel
Mobile Shopping

How to Build a Stronger Mobile Purchasing Funnel

What was once a company-led mobile purchasing funnel is now a cartoonistic game of cat and mouse. As consumers weave throughout the mobile web, evading the funnel, marketers are forced to race just to stay on their heels. This shift away the linear path-to-purchase can confuse even the top mobile marketers. It’s become a high-speed chase regarding mobile shopping cart abandonment, and ironically, Google DoubleClick survey finds speed to be the primary factor.

Mobile Programmatic Gives Forward-Thinking Brands A Boost
Mobile Trends

Mobile Programmatic Gives Forward-Thinking Brands A Boost

Mobile programmatic research from both eMarketer and InMobi appeals to the mobile marketing sector with constructive figures and insights. Regardless of its current popularity, programmatic ad spend isn’t going anywhere, and in fact, it’s set to outpace TV ad spending this year. The collective findings prove worldwide, paid media ad outlays will increase by 7.3% to $772.57 billion (AUD) this year. With a rise in global mobile programmatic spending (8 in 10 mobile digital display ads are currently bought programmatically in the US), APAC brands who haven’t already should turn their attention to native mobile ad formats that are programmatically driven.

Multi-Screening Habits Are Here to Stay
Market Data

Multi-Screening Habits Are Here to Stay

OzTAM and Nielsen published a 2016 Australian Multi-Screen Report that documents multi-screening habits of various age groups, and explains how growing platform, content, and screen choices gradually shift the way consumers view content across various devices. These findings prove Australians are viewing diverse types of content at a dizzying pace. This study makes sense of the changes that occurred in cross-screening trends for Q4 2016. We’ve summarised the study in the interest of mobile marketers optimising their cross-screening strategies:

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.

Top Mobile Challenges CMOs Face With Data-Driven Marketing
Market Data

Top Mobile Challenges CMOs Face With Data-Driven Marketing

The emergence of digital combined with mobile’s upsurge have caused the Chief Marketing Officer role to evolve, and now requires they navigate through dynamic mobile challenges of today. CMOs must now act as informed dynamic power players, and cater directly to the modern consumer. Recent research from Argyle Executive Forum in partnership with Oracle Marketing Cloud surveyed top struggles in an effort to help marketers skillfully decipher the data they receive, and leverage it for better campaign outcomes.

Cross-Device Measurements Enhance Mobile Targeting
Market Data

Cross-Device Measurements Enhance Mobile Targeting

Fresh research from Criteo reveals just how critical cross-device measurements are in achieving a stronger ROI across all digital ad campaigns. It was once thought that consumers browsed for products on smartphones, but inevitably made purchases on desktop. This is no longer the case, with their new study revealing the role smartphones play in each step of the buying process, and just how important cross-device data is for marketers. Criteo’s State of Cross-Device Commerce report gathered information from over 3,300 online retail businesses globally, and examined over $720 billion in annual sales from 2016. The findings? Customers are device and user-centric – and it’s up to marketers to understand cross-device transactional data, or miss out on a substantial amount of online purchases.

Personalised Mobile Experiences Improve Customer Interactions
Market Data

Personalised Mobile Experiences Improve Customer Interactions

A fresh study for 2017 sheds light on mobile lead ad spend this year, and makes mention of the role more personalised mobile experiences play in engaging with information-savvy consumers. Starcom Media Futures issues a new survey each year in order to assess growth in both ad spend and return. This research surveyed individuals working in advertising, marketing, and brand management across industries including but not limited to retail, travel, food, real estate, finance, and more. A primary finding? Customer experience is failing the customer. Most interestingly, businesses scored themselves higher than customers scored businesses in every category. Based on the increase in mobile ad spend, and what respondents are saying regarding their plans for 2017, it’s safe to say personalisation and mobile experiences are both going to play a pretty unique part.

Mobile Device Usage Connects Brands With Generation C
Mobile Campaigns

Mobile Device Usage Connects Brands With Generation C

Where millennial generations were once shielded, mobile device usage has caused this up-and-coming age group to be raised in an exposed setting. Since pre-schoolers come of age every few years, it’s important to survey families that shape their digital consumption. Nickelodeon’s Little big kids: preparing preschoolers for life illuminates technological habits of this upcoming group of little ones born after 1990, and have more buying power than many parents would care to admit. The study highlights areas of importance for these highly-informed and interactive consumers. While this study encompasses 12 countries and 6,500 families, we’ve summarised Australia’s findings that pose to impact these targeted mobile marketing campaigns.

Glanceable Marketing Infiltrates Wearable Adoption
Mobile Trends

Glanceable Marketing Infiltrates Wearable Adoption

While fitness and mobile payment options fueled wearable adoption in Australia, these devices have yet to hit mass penetration across APAC. Last year, we introduced readers to advertising with wearable technology. While movement-based brands found an obvious route to encourage wearable adoption, other brands completely missed the superpower these devices have on mobile marketing. Enters the micro-opportunity – that is, the two-second glance Aussies give their wearable device when it pings a notification. This micro-opportunity is called glance-able marketing, and brands will very be remiss to ignore it. While this compelling marketing segment is definitive for mobile marketers, it’s still relatively untapped in terms of marketing to wearable adopters.

Mobile Ad Spending To Heat Up Singapore
Market Data

Mobile Ad Spending To Heat Up Singapore

Recent mobile ad spending research performed by the IAB reveals Singapore is among the few Southeast Asian countries with an emerging digital region. Ad Spending In Southeast Asia provides forecasts for digital growth in this region, and some that may come as a surprise for mobile marketers. Having an accurate picture of each region with compelling insights is critical to us at Snakk, and critical for marketers to make guided decisions in mobile ad spending. The IAB forecasts Singapore’s total media ad spend to reach $1.58 billion in 2017.