Australian Smartphone and Tablet Data

22 Fast Facts from Recent Aussie Mobile News

Here are 22 fast facts about Australian online, mobile and tablet usage that we’ve come across in recent months.  You can access this data and more in the Research panel on the Haptic Generation blog home page.

  • 67% of Australians own a smartphone (source)
  • 11.19 million Australians have a smartphone (source)
  •  37% of Australian homes now have tablets (source)
  • 7.5 million Australians accessed the internet via their mobile phones (42% of adults) (source)
  • Almost half of Australian mobile subscribers have switched providers in the past 3 years (source)
  • 40% of Australian mobile subscribers are considering a change in the next 12 months (source)
  • Only 43% of Australian smartphone owners are on a one or two-year contract(source)
  • Australia Has The Fastest Mobile Download Speed In The World (source)
  • 7 in 10 Australians are active social media users (source)
  • 60% of Australians are active Facebook users.(source)
  • There are 12 million users of Facebook in Australia.(source)
  • There are 9 million daily active Facebook users in Austalia (source)
  • There are  7.3 million daily active users of the Facebook mobile app in Australia. (source)
  • Australian tablet owners spend 50 mins/month watching video on a tablet (source)
  • Australian Smartphone owners spend 1 hour 20/month watching online video on their phone (source)
  • iPhone devices made up 35.2% of Australian smartphone sales in December 2013 versus sales of devices running Android at 57.2% **
  • 82% of Australians spend almost a day per week online (23.3 hours) (source)
  • 38% of Australian households have four or more internet enabled devices (source)
  • 74% of Australians consume TV and internet simultaneously (source)
  • 13.08 million Australians had downloaded a mobile app (source)
  • 27% of mobile internet users do not have fixed-line internet at home(source)
  • 62% of online Australians use three or more devices to access the internet(source)

Sources include:

Nielsen Australian Multiscreen Report Q3 2013  (discussion on Haptic Generation)
ACMA Communications Report 2012-2013 (discussion on Haptic Generation)
Nielsen Australian Connected Consumers Report November 2013
(and various articles as referenced above)

** Check out this discussion on the meaning and value of smartphone sales figures

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