Mobile Marketing / News

Aussie Marketers Lack Direction With Mobile

Rohit Dadwal, Chairman of the MMA for APAC believes one of the most pressing challenges for Australian marketers is the lack of a consistent strategic direction with mobile.  He notes that Australia is a leader in this space and that many other markets look to our local industry for inspiration and direction. With more than 50% of our traffic on mobile, we are well placed to take the lead. While Aussie marketers clearly see the value in mobile advertising, Dadwal feels that we struggle with education, measurement and creative effectiveness.

In this report for Marketing Magazine, Dadwal talks about some of the key priorities for brands who need to educate stakeholders and embrace mobile. Clear goals and advertising targets and a robust measurement system are core to his advice.  Read More on the Marketing Magazine website Can Australia show APAC the way to mobile marketing success?


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