Mobile Trends

Aussies & Kiwis Mobile First on Facebook

Facebook has released some interesting figures about usage by Australian and Kiwi users with a particular focus on mobile and video content.  Below are 5 facts about the way Aussie and Kiwi users are going mobile first on Facebook

Kiwis on Facebook
  1. 1.5 million Kiwis access Facebook everyday with a mobile device
  2. 81% of Kiwis (91% of 25-34 year olds) access Facebook via mobile
  3. Almost 1 in 2 Kiwis on Facebook watch videos on the platform every week.
  4. 65% of Facebook video views are on mobile
  5. 2 in 3 mums use a second screen some, most or all of the time when watching television.

Aussies on Facebook

  1. 9 million Aussies access Facebook everyday with a mobile device
  2. Aussies check their mobile on average 14 times a day, peaking between 2-5pm and after 8pm.
  3. Over 50% of Aussies on Facebook watch videos on the platform daily
  4. 65% of Facebook video views are on mobile
  5. over 70% of Facebook users between 25 – 44 use a second screen some, most or all of the time when watching television.

There are detailed fact sheets on the Facebook for Business News page with more data about Aussies and Kiwis on Facebook.

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