Articles written by: Emily Rogers

Emily is Haptic Generation’s lead writer and researcher. Emily has over 15 years experience in digital marketing & product development, including 3 years developing & launching mobile products specifically, and 5 years as a self-employed consultant for her business, Mobilista. Previous engagements include strategic & mobile consulting and a more traditional early career in product management and marketing. Emily has an in depth understanding of the mobile, smartphone and tablet market with a particular focus on Australia and the local market. She loves to write and is not afraid to share her opinion.

Acceptable Ads in a Post Ad Blocking World
Mobile Trends

Acceptable Ads in a Post Ad Blocking World

For a long time now, advertising has been accepted as the inevitable cost of accessing content. Whether it be the 30 second TV slot or the ubiquitous banner on a website, consumers have had no choice but to accept the status quo – until now. We explore the impact of ad blocking on mobile devices, and consider how advertisers should respond in light of this unprecedented shift in the balance of power.

App v Mobile Web? For Marketers It’s The Wrong Question
Mobile Marketing

App v Mobile Web? For Marketers It’s The Wrong Question

Many reports confirm what most of us already know instinctively; consumers are spending the majority of their time on mobile using apps. In fact last year comScore reported that not only do apps dominate mobile usage, they now make up 52% of all digital media engagement in the U.S. But what about the Mobile Web? Is it time for marketers to abandon the web entirely and pour all their resources into apps?

Screen Size Doesn’t Matter – Convenience Does
Mobile Trends

Screen Size Doesn’t Matter – Convenience Does

Consumers ultimately write the rulebook on why, where, and how they view content. Screen size used to define the digital viewing experience, but a new rule has emerged, and it supersedes all others. That rule is convenience, and it’s a game changer for marketers adapting content for multi-screening.

How To Create Compelling Mobile Video Ads
Mobile Campaigns / Mobile Marketing

How To Create Compelling Mobile Video Ads

We interpret the latest findings on Mobile Video consumption in Australia and New Zealand and offer our top tips on creating compelling mobile video ad content. A new source of rich data from the IAB and OnDevice Research dives into how, when and why consumers engage with mobile video and what their attitudes are to mobile video ads content.

Group M puts Mobile Location Targeting under the Microsope
Mobile Location

Group M puts Mobile Location Targeting under the Microsope

Group M laid out a challenge to local vendors who claim to sell hyper-local geo targeting for mobile inventory. They selected 5 local ad-tech vendors and asked them what information they needed to locate a customer for ad serving purposes.

The Australian Mobile Advertising and Media Landscape
Mobile Marketing

The Australian Mobile Advertising and Media Landscape

Confused about who’s who in the Australian Mobile Advertising and Media space? Local business Mediascope has developed a comprehensive visual guide to the local mobile landscape as part of their range of MediaScapes. MediaScapes are visual roadmaps to the local digital industry that can be printed and shared with your teams to inform and educate.

Australians Online More Often, via Multiple Devices
Australian Smartphone and Tablet Data

Australians Online More Often, via Multiple Devices

According to the latest ACMA Communications Report, Australians are engaging more deeply online with multiple devices and going online more often. Mobile phones are now on par with laptops as the most popular devices to access the internet and a quarter of us go online using more than 5 devices.

Nielsen Mobile Ratings: Aussies on mobile more than desktop
Australian Smartphone and Tablet Data

Nielsen Mobile Ratings: Aussies on mobile more than desktop

Nielsen’s first full Mobile Ratings Report identifies the top categories, brands and platforms for mobile content and apps in Australia. Advertisers can finally access detailed information about unique audience numbers for branded smartphone and app content and compare the size of mobile audiences in the major content categories.

What Does Mobile Shopping Look Like This Christmas?
2015 Holiday Season / Mobile Location / Mobile Shopping

What Does Mobile Shopping Look Like This Christmas?

Without a strong strategy to target smartphones and tablets this festive season, retailers risk losing a significant portion of their sales to competitors with multi channel strategies. Engaging with these devices means a solid grasp of customer context and mobile location. We share 21 questions to help you create a successful mobile retail strategy this festive season.

Push Notifications Double Retail App Engagement
2015 Holiday Season / Mobile Shopping

Push Notifications Double Retail App Engagement

How can you bring customers back to your retail mobile app to maximise sales in the 2015 holiday shopping season? According to a recent study, retailers can double engagement rates by using push notifications to encourage customers to return to their mobile app.