Articles written by: Snakk Blog

Closing The Gap On Cross-Device Measurement
Australian Smartphone and Tablet Data

Closing The Gap On Cross-Device Measurement

Last year, cross-device research found consumers researching products on mobile, but inevitably buying on desktop. There’s still truth to this habit, and in fact, data pulled the State of Cross-Device Commerce Report by Criteo supports that this is retail’s new normal. Mobile’s role in online shopping is expanding. It’s the one device that remains present in the funnel from start to finish, so synchronicity and seamless digital experiences become paramount.

Facebook Teaches On Mobile-First Advertising
Interesting

Facebook Teaches On Mobile-First Advertising

Early adopters of mobile, social media platforms were also the first to champion mobile-first advertising. Leading platforms like Facebook provide real-time insight and advice, and in a presentation at ADMA Data Day, Steve Lockwood, Head of Marketing Science at Facebook, challenged marketers to aim focus at the heart of what makes mobile-first ad strategies work.

Wearable Usage Doubles in New Zealand
Mobile Usage

Wearable Usage Doubles in New Zealand

Nielsen’s latest Consumer and Media Insights report collected the wearable usage data of New Zealanders over the past 12 months. There are currently 393,000 Kiwis over the age of 15 wearing wearables – a number that has doubled itself over the past year. While these wearable users are doing more than just telling time, they’re also not seeking a mere status symbol. Attached to consumers nearly 24/7, wearables have a data story to tell, and with heavy increases in wearers, this space is teeming with new ways for brands to identify and meaningfully connect with people.

Mobile Ad Spend Stakes Place In Digital Ad Market
Market Data

Mobile Ad Spend Stakes Place In Digital Ad Market

Mobile ad spend remains the compelling force behind soaring digital investments, and the current ad market overall in Australia. A recent CEASA (Commercial Economic Advisory Service of Australia) report combined ad revenue from all major paid media channels with data sources including the IAB, from IAB Australia, ThinkTV, Outdoor Media Association, and other agency groups. Its findings revealed nearly half of all ad investments are made digitally, thanks in part to the relentless climb of mobile and what seems to be a last-minute surge in video.

How to Build a Stronger Mobile Purchasing Funnel
Mobile Shopping

How to Build a Stronger Mobile Purchasing Funnel

What was once a company-led mobile purchasing funnel is now a cartoonistic game of cat and mouse. As consumers weave throughout the mobile web, evading the funnel, marketers are forced to race just to stay on their heels. This shift away the linear path-to-purchase can confuse even the top mobile marketers. It’s become a high-speed chase regarding mobile shopping cart abandonment, and ironically, Google DoubleClick survey finds speed to be the primary factor.

Mobile Programmatic Gives Forward-Thinking Brands A Boost
Mobile Trends

Mobile Programmatic Gives Forward-Thinking Brands A Boost

Mobile programmatic research from both eMarketer and InMobi appeals to the mobile marketing sector with constructive figures and insights. Regardless of its current popularity, programmatic ad spend isn’t going anywhere, and in fact, it’s set to outpace TV ad spending this year. The collective findings prove worldwide, paid media ad outlays will increase by 7.3% to $772.57 billion (AUD) this year. With a rise in global mobile programmatic spending (8 in 10 mobile digital display ads are currently bought programmatically in the US), APAC brands who haven’t already should turn their attention to native mobile ad formats that are programmatically driven.

Mobile Social Takes Center Stage in APAC
Market Data / Uncategorized

Mobile Social Takes Center Stage in APAC

Social media platforms have long since staked their grounds on mobile. Although younger users tend to champion new mobile trends, social media via mobile sees all age groups. Across Asia-Pacific, mobile social has eased its way into focus for more marketers, who benefit from a better understanding of the path most mobile social users follow, and why.

Multi-Screening Habits Are Here to Stay
Market Data

Multi-Screening Habits Are Here to Stay

OzTAM and Nielsen published a 2016 Australian Multi-Screen Report that documents multi-screening habits of various age groups, and explains how growing platform, content, and screen choices gradually shift the way consumers view content across various devices. These findings prove Australians are viewing diverse types of content at a dizzying pace. This study makes sense of the changes that occurred in cross-screening trends for Q4 2016. We’ve summarised the study in the interest of mobile marketers optimising their cross-screening strategies:

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.

Top Mobile Challenges CMOs Face With Data-Driven Marketing
Market Data

Top Mobile Challenges CMOs Face With Data-Driven Marketing

The emergence of digital combined with mobile’s upsurge have caused the Chief Marketing Officer role to evolve, and now requires they navigate through dynamic mobile challenges of today. CMOs must now act as informed dynamic power players, and cater directly to the modern consumer. Recent research from Argyle Executive Forum in partnership with Oracle Marketing Cloud surveyed top struggles in an effort to help marketers skillfully decipher the data they receive, and leverage it for better campaign outcomes.