Articles written by: Snakk Blog

Mobile App Engagement Insights Optimise Ad Performance
Mobile Marketing

Mobile App Engagement Insights Optimise Ad Performance

Recently Localytics published a report focussing on mobile app engagement, and highlighting data and benchmarks to help brands and app owners develop a mobile growth strategy. We share some of the key findings from the report, including user engagement insights that will help you optimise your mobile app advertising schedule.

4 insights to upgrade your content marketing for mobile
Mobile Marketing

4 insights to upgrade your content marketing for mobile

Content Marketing is becoming increasingly relevant for brands developing integrated marketing campaigns. These days its so important to think about how your audience is engaging with content on mobile devices. What does it look like to target your content marketing for mobile?

What do Facebook users do on their second screen while watching TV
Mobile Trends

What do Facebook users do on their second screen while watching TV

While Twitter has long been hand-in-hand with TV for second screen action, Facebook is rising to the challenge with new features like hashtag voting and polling for live events. Although 86% of Facebookers use a second screen while watching TV, Twitter users are more likely to use their second screen for something related to what they’re watching. So what do Facebookers do on their second screen?

3 Experts on App Metrics that Matter
Mobile Marketing

3 Experts on App Metrics that Matter

Three stories caught our attention this week, all highlighting the importance of picking app metrics that matter. We share their insights and explore why it’s no longer enough just to measure downloads.

News

Coming to a Smart Screen Near You: 5 Mobile Ad Trends From New York

Earlier this month Max Flanigan returned from a trip visiting media companies in New York and popping into Advertising Week, the Mobile Media Summit, and Smarter Mobile Marketing Conference (SM2). Here he shares the five big themes from these events.

Are You Building an mCommerce Solution?
Mobile Marketing

Are You Building an mCommerce Solution?

Mobile makes up 12% of internet traffic in Australia but your percentage could be much higher. In fact Facebook mobile usage exceeded web usage in Q4 2012 so there’s a chance you’re turning away as many as half your potential customers.

Pepsi Max Cash or Car Competition 2012
Case Studies

Pepsi Max Cash or Car Competition 2012

A Snakk Media Case Study. The primary objective was to drive entries to the Pepsi Max Cash or Car competition via the mobile site whilst also building awareness of the competition and its prizes.

News

Mobile News Bytes

What you need to know in mobile for the last 7 days.

Why You Should Be Thinking Mobile First
Analysis / Mobile Marketing

Why You Should Be Thinking Mobile First

Smartphones and tablets have become our first screens for communication, entertainment and discovery. They are the first devices we reach for in the morning and the last we interact with before we fall asleep.

Change one Thing? We’d Consider Mobile First.
Analysis

Change one Thing? We’d Consider Mobile First.

Recently, Mumbrella 360 / PHD asked the question “What one thing would you change about media in Australia?”  At Snakk Media, we say Consider Mobile First.