Case Studies / Mobile Campaigns

The Best of Mobile 2014

If you’ve been wondering where the bar is set for rich media and app based mobile campaigns in 2015, look no further.  This week we are sharing a selection of some of the best mobile campaigns from 2014, compiled by Snakk Media. They range from the quirky to the downright practical. While many exploit the technical features native within most smartphones today, some are simply clever re-inventions of tried and tested favourites.  These top campaigns from last year include interactive rich ad units, messaging, mobile gaming, location tracking, print activation and much more.


Nivea Protection Ad

Nivea Protection
An app made for an ad, with a difference.  This campaign actually extended a print ad onto a child’s arm as a tear-off, protective bracelet.  Intuitive and didactic, the printed band monitored its displacement from the rest of the magazine. Once the app was downloaded from the App  Store or Google Play, parents could pair the bracelet with their child and choose the distance they could go. If the distance was  exceeded, an alert was sent by the app.  A radar screen showed parents if their child was getting nearer or further from them.
  • Print Advertising
  • Mobile app (iOS, Android)
  • Detachable bracelet
  • Bluetooth 4.0

Volvo Finger Safety

Volvo Finger Safety
To promote Volvo’s innovative feature, City Safety (an auto-­brake technology that  assists in avoiding  traffic  accidents), a unique,  interactive tablet ad was created. The ad asks users to place their  finger  on  the  screen.  No matter where they place their finger, a car drives onto the screen and stops right before hitting their finger, delivering the message about collision avoidance.
  • Rich Media Advertising
  • Lead Generation

Johnson’s Grandparents Frame

Johnsons Grandparents Frame

The Grandparents Frame and App by Johnson’s Baby helps users capture and instantly send indescribable moments to digital photo frames in the grandparents’ home.  The App allows grandparents to witness moments in the lives of their loved ones, connecting three generations.  Each digital photo frame can be connected to multiple smartphones allowing all members of the family to share pictures with the same frame.

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  • Mobile app (iOS, Android)
  • Compatible digital Wi-Fi frame
  • Digital OOH campaign

2K Games Evolve

2K Games Evolve
This is a unique multiplayer FPS (First Person Shooter) game linked to the award winning movie Evolve.  Viewers choose whether to play as a Monster or one of the Soldiers from the movie, with a subtle but effective use of the smartphone’s accelerometer.  By tilting the phone vertically or horizontally, viewers make their selection and change sides during the game.
  • Rich Media Advertising
  • Conversion

 Bradesco Insurance Fake Ad

Bradesco Insurance Fake Ad
Unexpected events happen without warning.  That is exactly what this Bradesco car insurance ad is all about.  The unassuming viewer, swiping through pages in a magazine app, happens upon a ‘fake’ ad for a new car.  If they attempt to swipe through the ad, they inadvertently ‘push’ the car image into the side of the iPad, simulating a car accident.  This rich media, interactive experience engages the viewer and delivers a message about the need for insurance against unexpected events.
  • Rich Media Advertising

 Sprite Zero Refresher

Sprite Zero Refresher
This is a delivery drone publicity stunt by Sprite Zero.  A drone with an attached water sprayer and a sprite dispenser can be called via a mobile app that helps the drone to locate the user. Once the drone arrives, it sprays the water and drops the sprite can.  A simple app, a few little drones and a beach. Refreshment like you never saw before!
  • Drones
  • Mobile App
  • Digital OOH Campaign

Ubisoft Assassins Creed Unity

Ubisoft Assassins Creed

One of the most popular FPS (First Person Shooter) games is back.  This rich media interstitial uses a parallax effect (3D depth) controlled by the device’s accelerometer to give users a game-like controlled view of the surrounding environment.  The user journey starts on the top of a building where they can control the point of view.  By tapping a ‘jump’ button the game trailer is seamlessly launched, initiating with the main character jumping from the rooftop.

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  • Rich Media Advertising
  • Conversion

CIM The Touch-Scream Ad

CIM The Touch Screen AdAfter research revealed that 26% of Brazilians think the way a woman dresses justifies sexual harassment, a Nationwide debate was ignited.  CIM, a Women’s Integration Centre, took advantage of the debate with a message to illustrate that even a small touch without consent is a form of violence.  A clever interactive ad turns unsuspecting readers into offenders to make this important point.

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  • Rich Media Advertising

KIA Motors Game On

Kia Motors Game On

The KIA Game On app was brought to life in high dwell time areas in shopping centres across Australia.  The campaign delivered over 110,000 views measured through facial detection technology, with over 3,300 game plays, as passive viewers were turned into active players.

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  • Mobile App
  • Digital OOH Campaign

WWF #LastSelfieWWF #lastselfie

The World Wildlife Fund used the disappearing nature of content on Snapchat to raise awareness of the plight of endangered species.  The #LastSelfie Snaps were meant to symbolise the diminishing population of different animals.  They vanished from users’ screens within the 10 second countdown that SnapChat is famous for.

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  • Snapchat Campaign

 


For more information about these innovative campaigns from around the world, you can contact Carlos Guedes, Creative Director at Snakk Media. Thanks Carlos for putting this inspiring collection together.

 

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