2015 Holiday Season

What Does Mobile Shopping Look Like This Christmas?
2015 Holiday Season / Mobile Location / Mobile Shopping

What Does Mobile Shopping Look Like This Christmas?

Without a strong strategy to target smartphones and tablets this festive season, retailers risk losing a significant portion of their sales to competitors with multi channel strategies. Engaging with these devices means a solid grasp of customer context and mobile location. We share 21 questions to help you create a successful mobile retail strategy this festive season.

Push Notifications Double Retail App Engagement
2015 Holiday Season / Mobile Shopping

Push Notifications Double Retail App Engagement

How can you bring customers back to your retail mobile app to maximise sales in the 2015 holiday shopping season? According to a recent study, retailers can double engagement rates by using push notifications to encourage customers to return to their mobile app.

Retail Apps Dominate Consumer Attention
2015 Holiday Season / Mobile Shopping

Retail Apps Dominate Consumer Attention

A recent study found that consumers spend 82% of their mobile time in retail apps that they have downloaded, versus 18% on retailers’ mobile websites. As the festive season approaches, this spells trouble for retailers relying on the mobile web to build loyalty and meet customers’ Christmas shopping needs.

Click Frenzy Data Sees Rise in Mobile Shopping
2015 Holiday Season / Mobile Shopping

Click Frenzy Data Sees Rise in Mobile Shopping

Use of smartphones and tablets in shopping activity is increasing at a fast pace. Data from Click Frenzy reveals that 43% of total traffic during the online shopping event in 2014 came from smartphones and tablets (up from 33% the year before).

Google’s 5 Holiday Shopping Trends to Watch in 2015
2015 Holiday Season / Mobile Shopping

Google’s 5 Holiday Shopping Trends to Watch in 2015

Google has published a guide to 5 Holiday Shopping Trends to Watch in 2015. Their winter themed infographic targets the U.S. holiday season and shares info about when and how long shoppers engaged with online and mobile devices.

Nielsen Report on Australian Christmas Shopping Trends
2015 Holiday Season / Australian Smartphone and Tablet Data / Mobile Shopping

Nielsen Report on Australian Christmas Shopping Trends

According to a Nielsen Report on shopping trends for the 2014 festive season, more than 1/3 of Australians use mobile for shopping related activities. The report looks at Australian Christmas shopping behaviours and focusses on opportunities to reach potential customers as they research and establish buying intentions.