Analysis

Australian Retail’s Mobile Challenge
Analysis / Australian Smartphone and Tablet Data / Mobile Location / Mobile Shopping

Australian Retail’s Mobile Challenge

Research last year from Frost & Sullivan found that Australian retailers were not adapting fast enough to the way customers use mobile devices when shopping. This is in stark contrast with usage data showing that half of Australians now go shopping using their smartphone and three quarters using their tablet.

What is the Apple Watch Killer App?
Analysis / Mobile Trends

What is the Apple Watch Killer App?

The Apple Watch is predicted to be a potential game changer for mobile interaction. Although the yet to be released watch has many features that differentiate it from existing smartwatches on the market, many believe it will still take a killer app to grab consumer attention and drive sales.

Mobile’s Big Questions for 2015
Analysis / Mobile Trends

Mobile’s Big Questions for 2015

We ponder answers to some of the big questions for 2015. According to mobile analyst Benedict Evans, “Everything is wide open” and a change in any one of these areas could have dramatic flow on effects.

What’s in Store for 2015?
Analysis / Mobile Trends

What’s in Store for 2015?

It’s the end of another year, and we are soon to be inundated with 2015 prediction articles. New Year predictions tend to expand on the key themes of the last 12 months, so we should see plenty about Mobile Payments, Location Services, Wearables and the Internet of Things.

How To Prepare for Smartphone and Tablet Shopping This Festive Season
Analysis

How To Prepare for Smartphone and Tablet Shopping This Festive Season

Consumer shopping habits and expectations are changing. In Deloitte’s recent survey of holiday shopping venues, the Internet topped the list for the second year running. Online retail traffic is booming in Australia and a whopping 38% of it comes from mobile devices. With tablets emerging as a preferred channel for online shopping, it’s important to be aware of all the screens in your customers’ hands this holiday season.

Hyperlocal or Hyperbole?
Analysis

Hyperlocal or Hyperbole?

Hyperlocal is one of this year’s favourite buzzwords. Certainly smartphones have changed how much we know about where our customers are; not just where they live, but where they are at a given point in time. This knowledge presents significant opportunities, but is hyperlocal advertising the future, or just more hyperbole??

What Does Native Mobile Video Content Look Like?
Analysis

What Does Native Mobile Video Content Look Like?

Mobile Video advertising is becoming increasingly sophisticated as advertisers and brands work to reach a growing audience of video obsessed consumers. But the most popular mobile video advertising formats remain those which are adapted from the traditional models of TV and Desktop advertising.

Image and Facial Recognition Set To Infiltrate Our Daily Lives
Analysis

Image and Facial Recognition Set To Infiltrate Our Daily Lives

We are in the process of a transformational shift from text to visual media in our online world. It’s no surprise that some of the most important advances in web and online technology are occurring in the areas of image and facial recognition and we should soon expect to see this technology infiltrate our lives.

NFC vs BLE (Or is that the wrong question?)
Analysis

NFC vs BLE (Or is that the wrong question?)

For some time now, people have been alluding to the possibility that NFC may not have a future. There are plenty of arguments against its effectiveness, especially for mobile payment. When Bluetooth Low Energy services starting appearing, it seemed we’d be able to do away with the need for NFC.

Smart Screens Shake Up Australian Banking
Analysis

Smart Screens Shake Up Australian Banking

Banks in the region are in a race to be the first to market with innovative mobile technology. From contactless payments on your smartphone to banking on Google Glass, cardless ATM transactions and an ATM finder for your smart watch, the announcements are coming thick and fast.