Case Studies

The Best of Mobile 2014
Case Studies / Mobile Campaigns

The Best of Mobile 2014

If you’ve been wondering where the bar is set for rich media and app based mobile campaigns in 2015, look no further. This week we are sharing a selection of some of the best mobile campaigns from 2014. These top campaigns from last year include interactive rich ad units, messaging, mobile gaming, location tracking, print activation and much more.

Sephora Mobile – a Retail Case Study
Case Studies / Mobile Marketing

Sephora Mobile – a Retail Case Study

Sephora have built a reputation as a big player in mobile, boosting their beauty & fragrance empire with an integrated mobile strategy. Although Sephora were late to mobile, they have been fast learners, taking innovation with mobile apps, Pinterest and Apple’s Passbook to market ahead of the competition.

Intel and Snakk create deeper engagement with target audience
Case Studies

Intel and Snakk create deeper engagement with target audience

We interview Claudine Pache from Intel about the market-first rich media concepts they developed with OMD & Snakk for the Intel Visibly Smart Campaign.

Pepsi Max Cash or Car Competition 2012
Case Studies

Pepsi Max Cash or Car Competition 2012

A Snakk Media Case Study. The primary objective was to drive entries to the Pepsi Max Cash or Car competition via the mobile site whilst also building awareness of the competition and its prizes.

Kids. What Could Be More Important?
Case Studies

Kids. What Could Be More Important?

In the last few weeks we’ve been working with UNICEF and their agency PHD, to support the campaign 28 Days to Save a Child’s Life. The mobile banners we created click through to a mobile site that allows people to donate directly via Paypal. It’s a really simple campaign proposition, but sometimes that’s all it needs to be.

Contiki
Case Studies

Contiki

Generate awareness of Contiki 2012 Tours among the target demographic, and drive take-up of the $100 discount offer via high impact mobile media placements in contextually relevant environments.

Geordie Shore 2
Case Studies

Geordie Shore 2

The Objective: Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments. The Challenge: With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share […]

Optus Christmas
Case Studies

Optus Christmas

The Objective: Drive brand awareness of the Optus Holiday specials to the target audience by leveraging the convenience, user experience, and targeting capabilities of the Snakk mobile network. The Challenge: Create an advanced rich media execution and engaging HTML 5 animated mSite experience allowing consumers to view the Optus Christmas product range and directly locate their nearest store. The Execution: Expose […]

Underworld Awakening
Case Studies

Underworld Awakening

The Objective: Reach 16 to 39 year old movie goers with highly engaging rich media ad units to build awareness and drive box office sales. The Challenge Create a series of rich media ad units with part of a restricted media budget to drive box office sales in the lead up to and following the release […]

UTS:Insearch
Case Studies

UTS:Insearch

The Objective: Increase the awareness of the UTS:Insearch offering including course info, times and availability. The Challenge: Drive the niche demographic of Year 12 students (aged 17-19) to a dedicated mobile site where potential students can access course info and register interest for course applications via a detailed mobile web form […]