Interesting

Facebook Teaches On Mobile-First Advertising
Interesting

Facebook Teaches On Mobile-First Advertising

Early adopters of mobile, social media platforms were also the first to champion mobile-first advertising. Leading platforms like Facebook provide real-time insight and advice, and in a presentation at ADMA Data Day, Steve Lockwood, Head of Marketing Science at Facebook, challenged marketers to aim focus at the heart of what makes mobile-first ad strategies work.

Internet of Things a Bright Future in Australia
Interesting

Internet of Things a Bright Future in Australia

Every now and then a phenomenon comes along that is so aptly named, you can’t help but grasp it immediately. The Internet of Things is one such phenomenon. Things, connected to the internet. We are teetering on the edge of an explosion in global internet traffic.

Apple Rises to Android Challenge in Australia
Interesting

Apple Rises to Android Challenge in Australia

While Apple has not been the dominant smartphone platform in Australia for some months, the launch of two new larger screen devices may tip the balance away from Android and give the iPhone a new lease of life.  

Who’s got the Seven Year Smartphone Itch?
Interesting

Who’s got the Seven Year Smartphone Itch?

Remember 2007? Kevin Rudd became PM of Australia, the final Harry Potter book was released and a social networking site called Facebook was opened to the public. It’s also the year Steve Jobs unveiled the iPhone, calling it “a revolutionary and magical product that is literally 5 years ahead of any other mobile phone”.

iPhone 6 mockup designs by Federico Ciccone, based on leaked iPhone 6 images.
Interesting

Phablets to overtake smartphones by 2017

Australia now has 16 million smartphones, up a further 1.1 million from 6 months ago. With 93% of smartphones running either the Apple or Android Operating system, it would seem this choice between two platforms is the biggest decision new smartphone owners need to make. But according to a new report from Telsyte, we have a larger trend on the horizon.

What Mobile Addicts Tell Us About the Future of Wearables
Interesting

What Mobile Addicts Tell Us About the Future of Wearables

Mobile addicts are growing faster than any other usage segment. The future of wearable technology could lie in understanding these smartphone users who carry their device like a virtual wearable.

An Interview with Snakk GM Andrew Jacobs
Interesting

An Interview with Snakk GM Andrew Jacobs

Haptic Generation is funded by Snakk Media with the mission to deliver industry change and educate our community. Last week Snakk’s General Manager Andrew Jacobs was interviewed by Ben Smith from billyelusiv.com. You can listen to the podcast here.

Pay for Dinner on Mobile with PayPal’s Pay at Table
Interesting

Pay for Dinner on Mobile with PayPal’s Pay at Table

  PayPal Australia has introduced a feature called Pay at Table to its mobile application.  The feature enables diners to check into a restaurant, enter their table number and pay the bill.  The app, which is available in iOS and Android versions,  lets diners order food ahead of arriving at […]

Customers Flow to Amazon’s New Image Recognition Feature
Interesting

Customers Flow to Amazon’s New Image Recognition Feature

Amazon has launched a new feature within its mobile shopping app that recognises and scans packaged items based on their shape, size colour, box design and other details of the product’s appearance. This technology has obvious implications for showrooming and possible flow on effects for branding, packaging and mass marketing generally.

Why did Google Buy a Smart Thermostat Company?
Analysis / Interesting

Why did Google Buy a Smart Thermostat Company?

Last week Google bought a company called Nest Labs for $3.2 billion. Nest’s vision is to connect ordinary household electrical devices to the internet to create a conscious home. So what does this have to do with Google, a search engine and advertising company whose self stated goal is to organise the world’s information?