Market Data

IAB References Insights For Better Mobile Campaigns
Market Data

IAB References Insights For Better Mobile Campaigns

Many Australian brands have picked up the pace on developing mobile campaign strategies, but it’s often difficult without access to certain insights. IAB Singapore recently released white papers across the digital marketing space, to help mobile marketers progress their initiatives by fostering transparency between leadership and marketers. The mobile portion of IAB’s published research sheds light on smarter reporting processes, leading to better measurement of campaign ROI.

TNS Reveals Shift in APAC Mobile Strategies
Market Data

TNS Reveals Shift in APAC Mobile Strategies

The latest Marketing Moniker study from TNS reveals a shift in digital marketing tactics and budget priorities across APAC over the past year. While marketers are responding rapidly to the growing role of social media, they risk outpacing the insights required to build well-thought out mobile strategies. Real-time social engagement is valuable, but TNS suggests there’s more to it.

Mobile Experiences Make or Break Brand Loyalty
Market Data

Mobile Experiences Make or Break Brand Loyalty

A new LogMeIn study published research findings (completed by research firm Vanson Bourne) on how mobile experiences can make or break customer loyalty. Just over half of the respondents reported that they were satisfied with their mobile engagements with businesses. The research also found that consumers typically won’t do business with a company after a bad mobile experience, which means Australian brands providing lacklustre experiences are in big trouble.

Will Australia Lag behind the world in Mobile Data Usage?
Market Data / News

Will Australia Lag behind the world in Mobile Data Usage?

According to Cisco, Australians will not use mobile data to anywhere near the extent of many other countries over the next 3 or 4 years. By 2018 comparable regions such as the U.K., U.S. and Japan will have doubled or tripled our consumption of mobile data.

What are Australian Smartphone Sales Figures Telling Us?
Market Data / News

What are Australian Smartphone Sales Figures Telling Us?

According to Kantar, Android devices make up just under 60% of sales of smartphones in Australia, Apple around 35% and Windows 5%. Blackberry is all but gone. So how relevant are these smartphone sales share figures, and what can they really be used for?

Mobile Advertising. Keep Up, Stay Flexible.
Market Data

Mobile Advertising. Keep Up, Stay Flexible.

Mobile advertising was the fastest growing segment in the Australian online advertising market in 2013, predicted to outperform the market over the next five years, with iPad dominating mobile ad expenditure. But there’s a good chance we’ll be talking about something completely different by 2018.

Tablet Advertising to Overtake Smartphone in Australia
Market Data

Tablet Advertising to Overtake Smartphone in Australia

Frost & Sullivan’s latest report on Mobile Advertising predicts that by 2018 70% of mobile advertising in Australia will be on tablets compared to 30% on smartphones. The report found the majority of new inventory being produced uses rich media, meaning we are set to see more interactive and engaging ad content on our smart screens in the next few years.

How Australians use Smartphones and Tablets
Market Data / News

How Australians use Smartphones and Tablets

See our detailed review of the latest AIMIA report on smartphone and tablet usage in Australia. In the last year music streaming has doubled and more than 2/3 of Australians are now on Facebook for mobile. Almost half of respondents watch video on their mobile, 1/3 are willing to receive mobile ads for health & beauty products and nearly 2/3 pay use their credit card to pay via their mobile phone.

What about Mobile First for Video and TV?
Market Data

What about Mobile First for Video and TV?

As a nation we are equipped with the technology to engage with video content across multiple devices. Although plenty of made for TV content is available for watching on any device, there is a wide gap in the market for mobile first video content. Video content that is made for watching on a smart screen, in a mobile environment.

Market Data / News

Australians Prefer Android But What About Apps?

We share Startup Smart’s overview of eight global smartphone trends, mostly relevant for app developers and businesses looking to cash in on the growth of the app market.