Market Data

Market Data / News

Is Australia’s Smartphone Market in Decline?

The Australian has published an interesting opinion piece about the latest sales figures for smartphone sales in Australia. Author David Frith questions the accuracy of a recent IDC report that suggested Australia’s Smartphone Market has reached maturity and in declining growth.

Android slows, Blackberry dives and iOS regains strength
Market Data

Android slows, Blackberry dives and iOS regains strength

The latest Kantar WorldPanel ComTech figures show that Android’s growth spurt in Australia may be losing some of its fire.

IAB Australia – Mobile ad Guidelines and Trends Report
Market Data / News

IAB Australia – Mobile ad Guidelines and Trends Report

IAB Australia has endorsed US based Mobile Ad guidelines and released a Mobile Trends Report for Australia. The report focus on the future of our mobile media industry, why location based targeting is being held back from reaching its potential in Australia and the new multi-screen environment that means we have to stop thinking about mobile as a channel.

Android Extends Lead on Australian iPhone Sales
Market Data

Android Extends Lead on Australian iPhone Sales

Devices running Google’s Android OS continue to dominate the global market, building on their lead ahead of the iPhone in sales of smartphones globally. We compare these global results with what’s happening in Australia.

New Video –  NZ Smartphone Usage
Market Data / Quarterly Video Reports

New Video – NZ Smartphone Usage

Snakk listed on the NZ stock exchange in 2013 & to celebrate we created this video about smartphone and tablet adoption in New Zealand.

Aus Advertisers Spend more on Tablets than Smartphones
Market Data

Aus Advertisers Spend more on Tablets than Smartphones

According to the IAB advertising on smartphones and tablets grew 183% in Q1 2013. The quarterly figure of $36.6m sees device spending on advertising almost triple from the same quarter last year. The Q1 report shows tablet advertising spend is now up on smartphone advertising.

Mobile Search Moments Happen at Home
Market Data

Mobile Search Moments Happen at Home

Google’s new report on Mobile Search Moments takes data from over 6,000 searches, finding that 77% of searches take place at home or at work. This effectively puts an end, once and for all, to the theory that mobile content should be about quick bites of ‘on the go’ information.

Australians Taking Tablets Off Network
Market Data

Australians Taking Tablets Off Network

According to Telsyte the tablet market is moving towards WiFi only devices, with a decline in the share of 3G/4G enabled devices in Australia over the past 12 months.

Searching For The Aussie Mobile Weekend
Market Data

Searching For The Aussie Mobile Weekend

Google Australia took a look at some of the activities Australians use Google for over a typical weekend and came up with an infographic that illustrates how smartphones are creeping into every aspect of our daily lives.

The Mobile Operating System Battle Continues
Market Data

The Mobile Operating System Battle Continues

New data from Telsyte has shown that 44% of Australian smartphones are now running the Android mobile operating system versus 43% on Apple’s iOS.