Market Data

Market Data

Online Australians use Mobile Internet more than Newspapers

According to Nielsen’s State of The Market Report for Australia in February 2012, Australian Online Consumers spend more than 4 hours a week accessing the internet from their mobile phones.

Market Data / News

Australian Mobile Web Usage up 83.9% in 2011

According to Nielsen Online Ratings, the number of Australian users accessing the web from a smartphone each day is up from below 300,000 at the end of 2010 to over 500,000 today. That’s an increase in daily unique browsers by 83.9 per cent over 2011.