Mobile Marketing

Mobile Device Usage Connects Brands With Generation C
Mobile Campaigns

Mobile Device Usage Connects Brands With Generation C

Where millennial generations were once shielded, mobile device usage has caused this up-and-coming age group to be raised in an exposed setting. Since pre-schoolers come of age every few years, it’s important to survey families that shape their digital consumption. Nickelodeon’s Little big kids: preparing preschoolers for life illuminates technological habits of this upcoming group of little ones born after 1990, and have more buying power than many parents would care to admit. The study highlights areas of importance for these highly-informed and interactive consumers. While this study encompasses 12 countries and 6,500 families, we’ve summarised Australia’s findings that pose to impact these targeted mobile marketing campaigns.

Skeptic But Expectant: Marketing to Generation Z
Mobile Marketing

Skeptic But Expectant: Marketing to Generation Z

A heightened skepticism for traditional advertising combined with a higher authority for branded content, make marketing to Generation Z on mobile tough for marketers to understand. But this fresh generation of mobile users are growing up, and joining the mass of shoppers across a wide variety of products and categories. Kantar Millward Brown published an AdReaction study: Engaging Generation X, Y, & Z last month marking the difference between Generation Z and those that arrived sooner, stating this generation is rising up, and challenging brands to connect with them more effectively. This survey spans 23,000 consumers across 39 countries.

Mobile Empowers Cross-Media Advertising Campaigns
Mobile Campaigns

Mobile Empowers Cross-Media Advertising Campaigns

The IAB aimed its recent research at discovering the effectiveness of cross-media advertising campaigns. Tremendous findings paint a clear picture of the rise of digital, and more specifically, mobile advertising effectiveness. With many brands at a loss of supercharging mobile strategies for the year, digital advertising is a critical component in designing campaigns that meet their ROI goals and the needs of their consumers.

Marketing Challenges Brands Overcame in 2016
Mobile Marketing

Marketing Challenges Brands Overcame in 2016

Mobile marketers are wrapping up 2016 by getting a head start on the new year. But understanding new types of data, emerging technologies, and the latest mobile trends will fall short without assessing the marketing challenges that forced brands to get specific, personalised, and relevant on mobile. 2016 brought a wave of change as mobile devices took center stage, ad tech blossomed, and consumer trends shifted towards wearables, VR, and AR. Brands will have a challenging time forming upcoming mobile campaigns without looking to what they’ve overcome in 2016, so we’ve looked over the most popular struggles mobile marketers faced this past year.

5 Strategies To Power Up Engagement This Holiday Shopping Season
Mobile Marketing

5 Strategies To Power Up Engagement This Holiday Shopping Season

This holiday shopping season will be mobile-driven and data-inspired. Brands who are able to implement the following five strategies will take their marketing investments to new heights. Smartphone users are predicted to top 2.08 billion worldwide this year, and higher usage means something else is about to see a healthy increase – with the holidays quickly approaching, and more brands continuously gaining traction on the mobile marketing front, it’s time to up the game to come out on top.

Supercharge Your Mobile Campaign With Cross-screening
Mobile Campaigns

Supercharge Your Mobile Campaign With Cross-screening

Nine in ten Australians reach for a mobile device to access the internet- but mobile on it’s own isn’t the only touchpoint brands have for connecting. Context brings about an entirely different opportunity- where the amount of mobile use is just as important as where mobile is being used. Now that more consumers are picking up a mobile device as they watch tv, opportunities for cross-screening are quickly on the rise.

Insights & Tips for More Effective Mobile Video Advertising
Mobile Marketing

Insights & Tips for More Effective Mobile Video Advertising

Mobile video in Australia is quickly becoming a $700 million-a-year market, and isn’t expected to lose ground anytime soon. Nielsen and Tremor Video compiled a survey to help marketers better monetise the ad format by focusing on the impact mobile video content has on its audience. The study polled recent Nielsen data and questioned Australia’s leading publishers and broadcasters regarding mobile video advertising.

Mobile Video Techniques To Boost ROI
Mobile Marketing

Mobile Video Techniques To Boost ROI

85% of mobile video content is being watched with the sound turned off, and if content requires the device to be turned horizontally, it’s enough to turn most consumers away without engaging. Brands are losing conversions because consumers are not sufficiently engaged to click for sound or can’t be bothered tilting their device to watch a video. So how can brands develop content that’s compatible with these emerging behaviours and successfully navigate the mobile video landscape?

How APAC Brands Have Nailed The Mobile Experience
Mobile Marketing

How APAC Brands Have Nailed The Mobile Experience

Forrester’s Ryan Hart explains how brands targeting the mobile first audiences of APAC need to be aware that mediocre mobile experiences are no longer enough. Forrester identified the concept of ‘hyper-adoption’ where low barriers to entry mean there’s very little emotional or financial commitment to try new mobile experiences. Unfortunately, with hyper-adoption comes hyper-abandonment, and brands need to rapidly and continually enhance their mobile experiences to keep customers interested.

Six Location Aware Mobile Campaigns
Mobile Campaigns

Six Location Aware Mobile Campaigns

With location aware devices in everyone’s pocket, it’s no surprise that a lot of the best location aware campaigns in market are making the most of this hugely important targeting attribute. Location data is not new, but these days location-based-advertising means a lot more than it used to. These days marketers can not only target customers based on their current location, but narrow in on their proximity to a particular store, or even serve up information related to what they’re looking for while in the actual store.