Mobile Campaigns

Mobile Device Usage Connects Brands With Generation C
Mobile Campaigns

Mobile Device Usage Connects Brands With Generation C

Where millennial generations were once shielded, mobile device usage has caused this up-and-coming age group to be raised in an exposed setting. Since pre-schoolers come of age every few years, it’s important to survey families that shape their digital consumption. Nickelodeon’s Little big kids: preparing preschoolers for life illuminates technological habits of this upcoming group of little ones born after 1990, and have more buying power than many parents would care to admit. The study highlights areas of importance for these highly-informed and interactive consumers. While this study encompasses 12 countries and 6,500 families, we’ve summarised Australia’s findings that pose to impact these targeted mobile marketing campaigns.

Mobile Empowers Cross-Media Advertising Campaigns
Mobile Campaigns

Mobile Empowers Cross-Media Advertising Campaigns

The IAB aimed its recent research at discovering the effectiveness of cross-media advertising campaigns. Tremendous findings paint a clear picture of the rise of digital, and more specifically, mobile advertising effectiveness. With many brands at a loss of supercharging mobile strategies for the year, digital advertising is a critical component in designing campaigns that meet their ROI goals and the needs of their consumers.

Supercharge Your Mobile Campaign With Cross-screening
Mobile Campaigns

Supercharge Your Mobile Campaign With Cross-screening

Nine in ten Australians reach for a mobile device to access the internet- but mobile on it’s own isn’t the only touchpoint brands have for connecting. Context brings about an entirely different opportunity- where the amount of mobile use is just as important as where mobile is being used. Now that more consumers are picking up a mobile device as they watch tv, opportunities for cross-screening are quickly on the rise.

Six Location Aware Mobile Campaigns
Mobile Campaigns

Six Location Aware Mobile Campaigns

With location aware devices in everyone’s pocket, it’s no surprise that a lot of the best location aware campaigns in market are making the most of this hugely important targeting attribute. Location data is not new, but these days location-based-advertising means a lot more than it used to. These days marketers can not only target customers based on their current location, but narrow in on their proximity to a particular store, or even serve up information related to what they’re looking for while in the actual store.

shatted phone
Mobile Campaigns / Mobile Marketing

How To Build Brand Trust

Mobile marketing and retargeting technologies mean we can create highly targeted mobile ads that reach out to individual customers with specific and relevant messaging. Of course the assumption is that customers are happy for brands to use their personal data to do this, as long as they get something in return. But what if that assumption is wrong?

Will Canvas make interactive mobile advertising more effective?
Mobile Campaigns / Mobile Marketing

Will Canvas make interactive mobile advertising more effective?

Advertising on Facebook has always meant in-stream ad campaigns, which often fell short of the ideal interactive mobile experience. This has presented marketers with a significant challenge, given 65% of Australia’s 14 million Facebook users now access the social networking site via a mobile device. But Canvas, Facebook’s new ad unit, is touted as a way for brands to create richer and more immersive ads.

Interactive Mobile: Small Screens Deliver Big Impressions
Mobile Campaigns / Mobile Marketing

Interactive Mobile: Small Screens Deliver Big Impressions

While interactive mobile marketing can elevate your brand’s message, marketers are often afraid of pushing consumers’ boundaries with campaigns that might be considered interruptive. But a recent mobile survey by Undertone has found that full-screen interactive mobile ads are not only well received, but actually have a positive brand impact.

How To Create Compelling Mobile Video Ads
Mobile Campaigns / Mobile Marketing

How To Create Compelling Mobile Video Ads

We interpret the latest findings on Mobile Video consumption in Australia and New Zealand and offer our top tips on creating compelling mobile video ad content. A new source of rich data from the IAB and OnDevice Research dives into how, when and why consumers engage with mobile video and what their attitudes are to mobile video ads content.

Is Your Mobile Video Content Destroying Brand Sentiment?
Mobile Campaigns

Is Your Mobile Video Content Destroying Brand Sentiment?

If you ask, most consumers can usually recount the worst ad they’ve seen recently. Brand sentiment and context play an incredibly powerful role in advertising. Getting the emotion or the context wrong can have a devastating impact on any campaign – and mobile video is no different. Increases in mobile video […]

Why a Native Strategy is Key to Mobile Video Success
Mobile Campaigns

Why a Native Strategy is Key to Mobile Video Success

Mobile video ad budgets are growing faster than any other mobile ad format. How can brands and advertisers use traditional TV to supercharge their mobile video campaigns in this competitive space?