Mobile Marketing

Personalisation and Mobile Devices a Top Priority for Marketers
Mobile Marketing

Personalisation and Mobile Devices a Top Priority for Marketers

Globally, marketers are encountering increased complexity as they shift away from mass marketing channels. A recent report from the Economist Intelligence Unit found that the top marketing channels are those that lend themselves to personalising the customer experience.

App v Mobile Web? For Marketers It’s The Wrong Question
Mobile Marketing

App v Mobile Web? For Marketers It’s The Wrong Question

Many reports confirm what most of us already know instinctively; consumers are spending the majority of their time on mobile using apps. In fact last year comScore reported that not only do apps dominate mobile usage, they now make up 52% of all digital media engagement in the U.S. But what about the Mobile Web? Is it time for marketers to abandon the web entirely and pour all their resources into apps?

shatted phone
Mobile Campaigns / Mobile Marketing

How To Build Brand Trust

Mobile marketing and retargeting technologies mean we can create highly targeted mobile ads that reach out to individual customers with specific and relevant messaging. Of course the assumption is that customers are happy for brands to use their personal data to do this, as long as they get something in return. But what if that assumption is wrong?

Will Canvas make interactive mobile advertising more effective?
Mobile Campaigns / Mobile Marketing

Will Canvas make interactive mobile advertising more effective?

Advertising on Facebook has always meant in-stream ad campaigns, which often fell short of the ideal interactive mobile experience. This has presented marketers with a significant challenge, given 65% of Australia’s 14 million Facebook users now access the social networking site via a mobile device. But Canvas, Facebook’s new ad unit, is touted as a way for brands to create richer and more immersive ads.

Interactive Mobile: Small Screens Deliver Big Impressions
Mobile Campaigns / Mobile Marketing

Interactive Mobile: Small Screens Deliver Big Impressions

While interactive mobile marketing can elevate your brand’s message, marketers are often afraid of pushing consumers’ boundaries with campaigns that might be considered interruptive. But a recent mobile survey by Undertone has found that full-screen interactive mobile ads are not only well received, but actually have a positive brand impact.

How To Create Compelling Mobile Video Ads
Mobile Campaigns / Mobile Marketing

How To Create Compelling Mobile Video Ads

We interpret the latest findings on Mobile Video consumption in Australia and New Zealand and offer our top tips on creating compelling mobile video ad content. A new source of rich data from the IAB and OnDevice Research dives into how, when and why consumers engage with mobile video and what their attitudes are to mobile video ads content.

Is Your Mobile Video Content Destroying Brand Sentiment?
Mobile Campaigns

Is Your Mobile Video Content Destroying Brand Sentiment?

If you ask, most consumers can usually recount the worst ad they’ve seen recently. Brand sentiment and context play an incredibly powerful role in advertising. Getting the emotion or the context wrong can have a devastating impact on any campaign – and mobile video is no different. Increases in mobile video […]

Why a Native Strategy is Key to Mobile Video Success
Mobile Campaigns

Why a Native Strategy is Key to Mobile Video Success

Mobile video ad budgets are growing faster than any other mobile ad format. How can brands and advertisers use traditional TV to supercharge their mobile video campaigns in this competitive space?

Mobile Campaigns Build Brand Loyalty
Mobile Campaigns

Mobile Campaigns Build Brand Loyalty

Mobile campaigns can transform loyalty and build positive brand sentiment. As mobile-centred ad campaigns surge forward, marketers must build on effective targeting. Mobile-based campaigns create loyalty and winning the hearts of precious consumers.

Why You Need To Think Mobile First To Reach Generation C
Mobile Marketing

Why You Need To Think Mobile First To Reach Generation C

There’s a new generation with buying power, and brands will need think mobile first if they want to reach them. Generation C are the first generation to be raised on smartphones, and they’re teaching marketers how to engage with digital content.