Mobile Marketing

The Future for In-App Advertising
Mobile Marketing

The Future for In-App Advertising

2016 is shaping up to be a big year for mobile marketing and media. Everywhere you look there’s content about ‘the future’ for various platforms in the Australian ad space but based on the data, the one thing on everyone’s marketing plan is in-app advertising.

Dark Social – Supercharge Your Mobile Campaign
Mobile Campaigns

Dark Social – Supercharge Your Mobile Campaign

What if you could tap into a distribution channel that was three times the size of Facebook, increase the odds of your content being read and collect analytics that help you understand exactly what your mobile customers want from you? That channel is called Dark Social and you should ignore it at your own risk.

The Australian Mobile Advertising and Media Landscape
Mobile Marketing

The Australian Mobile Advertising and Media Landscape

Confused about who’s who in the Australian Mobile Advertising and Media space? Local business Mediascope has developed a comprehensive visual guide to the local mobile landscape as part of their range of MediaScapes. MediaScapes are visual roadmaps to the local digital industry that can be printed and shared with your teams to inform and educate.

Mobile App Marketing Budgets have increased 4x YoY
Mobile Marketing

Mobile App Marketing Budgets have increased 4x YoY

In 2016 the number of mobile apps is projected to exceed 200 million in the USA alone and absorb the majority of time spent on digital media. As a result mobile advertising budgets are expceted to increase 59% over 2014. A new report from Kenshoo highlights the latest trends in Mobile App marketing.

Mobile Video Advertising has doubled this year.
Mobile Marketing

Mobile Video Advertising has doubled this year.

In April this year IAB Australia published a report saying “over the next 12 months buyers are expected to significantly increase their use of: mobile video (from 80 percent of buyers to 93 percent including in their campaigns) native (50 percent to 75 percent) in-app (50 percent to 70 percent) […]

Mobile App Engagement Insights Optimise Ad Performance
Mobile Marketing

Mobile App Engagement Insights Optimise Ad Performance

Recently Localytics published a report focussing on mobile app engagement, and highlighting data and benchmarks to help brands and app owners develop a mobile growth strategy. We share some of the key findings from the report, including user engagement insights that will help you optimise your mobile app advertising schedule.

4 insights to upgrade your content marketing for mobile
Mobile Marketing

4 insights to upgrade your content marketing for mobile

Content Marketing is becoming increasingly relevant for brands developing integrated marketing campaigns. These days its so important to think about how your audience is engaging with content on mobile devices. What does it look like to target your content marketing for mobile?

3 Experts on App Metrics that Matter
Mobile Marketing

3 Experts on App Metrics that Matter

Three stories caught our attention this week, all highlighting the importance of picking app metrics that matter. We share their insights and explore why it’s no longer enough just to measure downloads.

Google Tells Brands to Think in Micro Moments
Mobile Marketing

Google Tells Brands to Think in Micro Moments

Today’s consumers spend hundreds of 1 – 2 minute micro moments engaging with their mobile device. Brands trying to reach consumers within the context of these micro-moments risk being a distraction, irrelevant or just downright annoying. We overview Google’s latest report Micro Moments: Your Guide to Winning The Shift To Mobile.

Mobile Video a Priority for Local Marketers
Mobile Marketing

Mobile Video a Priority for Local Marketers

Marketers are increasingly turning to mobile advertising for brand awareness and consumer engagement. A recent study of Australian marketers found they are expanding their use of mobile from banner and social mobile advertising to use a broader range of formats including mobile video and in-app advertising.