Mobile Marketing

Aus Mobile Ad Spending To Increase by 65% Next Year
Market Data / Mobile Marketing

Aus Mobile Ad Spending To Increase by 65% Next Year

Mobile ad spending in Australia remains modest because only 25% of websites are optimised for mobile. That suggests the next few years are going to be huge for mobile ad spending.

The Good and Bad of Olympics Mobile Marketing
Mobile Marketing / News

The Good and Bad of Olympics Mobile Marketing

Check out these Olympic mobile marketing efforts from Visa, McDonalds and Coca Cola. And Google has released mobile search data for the Olympics revealing a massive increase in mobile search traffic over the last few weeks.

10 Tips for Mobile Campaign Site Success
Analysis / Mobile Marketing

10 Tips for Mobile Campaign Site Success

With higher cut-through than conventional online ads, mobile offers brilliant opportunities for marketers. Andrew Jacobs identifies his top tips to ensure your next mobile campaign is a success.

Mobile Marketing

Mobile Marketing – What Not To Do

Rimma Kats from Mobile Marketer has identified a top list of Do’s and Don’ts for Mobile Marketing. It’s a good list. Here are a few of my favourites.

Why You Should Be Thinking Mobile First
Analysis / Mobile Marketing

Why You Should Be Thinking Mobile First

Smartphones and tablets have become our first screens for communication, entertainment and discovery. They are the first devices we reach for in the morning and the last we interact with before we fall asleep.

What You Need To Know About Rich Media Mobile Advertising
Analysis / Mobile Marketing

What You Need To Know About Rich Media Mobile Advertising

We’ve been talking about Rich Media for a few years now. Now that smartphones and tablets can do everything (and more) that a PC can do, we are seeing a lot more Rich Media Mobile Advertising.  Rich Media is what makes mobile advertising interesting.

Mobile Marketing

What’s The Point of Mobile Marketing?

It’s OK, I’m not questioning the validity of our existence.  But I do think it’s important that we think about The Point.  So what IS the point of your Mobile Marketing Campaign?

Analysis / Mobile Marketing

Retailers – Are You Converting Mobile to Transactions?

New research (and another fancy infographic) from Deloitte has highlighted the benefits that retailers can expect from mobile channels. In fact the article goes to far as to say “a tsunami of mobile marketing and commerce.. will…crash on the shores of retail”.

Mobile Marketing

Why don’t Advertisers Spend More on Mobile?

Tan Tmangraksat from Velti has written an interesting article for Mobile Commerce Daily, called “3 Things That Need to Happen For Mobile Ad Spending To Increase”.