Mobile Location

Group M puts Mobile Location Targeting under the Microsope
Mobile Location

Group M puts Mobile Location Targeting under the Microsope

Group M laid out a challenge to local vendors who claim to sell hyper-local geo targeting for mobile inventory. They selected 5 local ad-tech vendors and asked them what information they needed to locate a customer for ad serving purposes.

What Does Mobile Shopping Look Like This Christmas?
2015 Holiday Season / Mobile Location / Mobile Shopping

What Does Mobile Shopping Look Like This Christmas?

Without a strong strategy to target smartphones and tablets this festive season, retailers risk losing a significant portion of their sales to competitors with multi channel strategies. Engaging with these devices means a solid grasp of customer context and mobile location. We share 21 questions to help you create a successful mobile retail strategy this festive season.

Friends sitting at café absorbed in their phones
Mobile Location

How To Identify Opportunities for Location Based Marketing

With a smartphone in the pocket of most Australian adults, the ubiquity of location data means a customer’s location can become relevant at every stage of a business and marketing strategy. Price setting, promotions like special offers & coupons, direct marketing, and even product customisation can be impacted by new opportunities for location based marketing.

Australian Retail’s Mobile Challenge
Analysis / Australian Smartphone and Tablet Data / Mobile Location / Mobile Shopping

Australian Retail’s Mobile Challenge

Research last year from Frost & Sullivan found that Australian retailers were not adapting fast enough to the way customers use mobile devices when shopping. This is in stark contrast with usage data showing that half of Australians now go shopping using their smartphone and three quarters using their tablet.

It’s Location Location Location for Business
Mobile Location

It’s Location Location Location for Business

Now more than ever, the real estate adage ‘Location Location location’ applies to all things marketing. With smartphone penetration approaching 70% in Australia, the ubiquity of location data means a customer’s location can become relevant at every stage of a business and marketing strategy.

Mobile Location

Location Based Marketing Key To Mobile Customer Engagement

CMO published an interesting discussion around Mobile Location by local journalist Brad Howarth – Location Based Marketing Key to Mobile Customer Engagement.  Using interviews with local experts in the field, Howarth identifies some of the key failings and future opportunities for location as a marketing tool. Some interesting observations from […]

iBeacon Lights up Retail Location
Mobile Location / Mobile Marketing

iBeacon Lights up Retail Location

Apple are staying pretty quiet about iBeacon. Which is pretty strange for something that could make indoor location targeting a reality, enable some mind-blowing in-store marketing and potentially kill mobile payments via NFC.

Targeting Mobile – Building Profiles
Analysis / Mobile Location / Mobile Marketing

Targeting Mobile – Building Profiles

We look at the problem of cross-domain tracking and review techniques like fingerprinting and how algorithms can be used to build up highly accurate audience profiles. We also overview the use of data about device, context, location, audience and behaviour to deliver targeted mobile advertising messages.