Mobile Shopping

How to Build a Stronger Mobile Purchasing Funnel
Mobile Shopping

How to Build a Stronger Mobile Purchasing Funnel

What was once a company-led mobile purchasing funnel is now a cartoonistic game of cat and mouse. As consumers weave throughout the mobile web, evading the funnel, marketers are forced to race just to stay on their heels. This shift away the linear path-to-purchase can confuse even the top mobile marketers. It’s become a high-speed chase regarding mobile shopping cart abandonment, and ironically, Google DoubleClick survey finds speed to be the primary factor.

Appealing to Mobile Shoppers in 2017
Mobile Shopping

Appealing to Mobile Shoppers in 2017

At the close of 2016, smartphones became Australians’ device of choice, sending marketers into a new age of appealing to mobile shoppers. Many assume mobility means purchasing decisions most often happen on the go, but that isn’t always the case. Although consumers use smartphones to run their lives, and spend a decent amount of time researching products, brands, prices, and reviews before converting to a sale, they often do this from the comfort of the couch, sometimes even spending nearly 30 hours contemplating a purchase. So how should brands market products to these customers to ensure they convert to a sale?

Making the Most of Mobile Search
Mobile Shopping

Making the Most of Mobile Search

Across APAC, consumers use connected devices to perform countless mobile searches daily. Knowing which device consumer searches favor can mean the difference between closing or losing the sale. So it’s paramount that brands analyze collected data and understand the environment and device these searches come from. Over 7 million Australians own tablets. But the most frequently used device for seeking information on-the-go still remains the smartphone. It’s no secret Australians turn to their mobile devices for research, but what else makes mobile a powerful outlet for brands to meet with consumers? How should your brand approach consumers’ mobile search habits as an opportunity for connecting?

Mobile Shopping Reaches New Heights
Mobile Shopping

Mobile Shopping Reaches New Heights

Now more than ever, mobile ads play a critical role in mobile shopping to generate purchase interest, aid product discovery, and cultivate word of mouth. The IAB released new figures at the IAB MIXX Conference detailing the differences between consumer purchases on mobile across 19 countries. Not only did the study conclude that mcommerce isn’t just on the rise – it segwayed that mobile commerce has become the world’s new normal. Mobile shopping is now habitual – a global phenomenon driven by value and convenience.

What Consumers Want From Your Mobile Retail Strategy
Mobile Shopping

What Consumers Want From Your Mobile Retail Strategy

An increase in online shopping among Australians has motivated many brands to enhance their mobile retail strategy for the mobile-first generations. From millennials forward, generations that have grown up with the internet have become so reliant on it that they spend two months per year on their mobile devices. But Australia’s 12.9 million active mobile internet users prove that mobile isn’t just a technology.. It’s considered a behaviour. So when it comes to their mobile shopping habits, what should marketers make of it?

Mobile Payments Enable New & Engaging Experiences
Mobile Shopping / Uncategorized

Mobile Payments Enable New & Engaging Experiences

By the end of 2015, mobile commerce had already brought in $720 billion worldwide for the year.. A surprising figure for an industry that didn’t exist ten years ago. As it quickly grows to fill a large portion of the ecommerce market, it disrupts the way consumers are influenced to buy. Users are connected 24/7, so mobile payments are a natural extension, creating new opportunities for marketers. As cash transactions become less popular, the value to consumers isn’t in the payment; it’s in the convenience.

How Better Mobile Experiences Combat Showrooming
Mobile Shopping

How Better Mobile Experiences Combat Showrooming

Consumer shopping habits are shifting to become more mobile centric. Many marketers perceive mobile retail trends like showrooming as an obstacle, and feel they must combat this behaviour. In reality, retailers can turn new mobile behaviours to their advantage maximising both online & mobile shopping and foot traffic. ,So how can brands use mobile innovation to turn showrooming and webrooming (when customers research online then buy instore) into sales uplift across all channels?

Mobile Shopping Habits Revealed
Mobile Shopping

Mobile Shopping Habits Revealed

The 2016 Australian Connected Consumers report reveals a shift towards online shopping in the Australian retail market with mobile devices increasingly featuring in the purchase journey. The Nielsen report found that nearly all online Australians have engaged in some sort of purchasing activity online and around half have researched using a mobile device before making a purchase.

mobile retail Australia
Mobile Shopping

Consumers expect more from mobile retail

Increased mobile usage in Australia could mean big things for mobile retail, but Australian companies still hold back from creating better mobile shopping experiences. In fact, a study from Episerver shows consumers expect more from mobile commerce than what’s currently available. So how can you tell if your brand is delivering?

What Does Mobile Shopping Look Like This Christmas?
2015 Holiday Season / Mobile Location / Mobile Shopping

What Does Mobile Shopping Look Like This Christmas?

Without a strong strategy to target smartphones and tablets this festive season, retailers risk losing a significant portion of their sales to competitors with multi channel strategies. Engaging with these devices means a solid grasp of customer context and mobile location. We share 21 questions to help you create a successful mobile retail strategy this festive season.