Mobile Shopping

Push Notifications Double Retail App Engagement
2015 Holiday Season / Mobile Shopping

Push Notifications Double Retail App Engagement

How can you bring customers back to your retail mobile app to maximise sales in the 2015 holiday shopping season? According to a recent study, retailers can double engagement rates by using push notifications to encourage customers to return to their mobile app.

Retail Apps Dominate Consumer Attention
2015 Holiday Season / Mobile Shopping

Retail Apps Dominate Consumer Attention

A recent study found that consumers spend 82% of their mobile time in retail apps that they have downloaded, versus 18% on retailers’ mobile websites. As the festive season approaches, this spells trouble for retailers relying on the mobile web to build loyalty and meet customers’ Christmas shopping needs.

Click Frenzy Data Sees Rise in Mobile Shopping
2015 Holiday Season / Mobile Shopping

Click Frenzy Data Sees Rise in Mobile Shopping

Use of smartphones and tablets in shopping activity is increasing at a fast pace. Data from Click Frenzy reveals that 43% of total traffic during the online shopping event in 2014 came from smartphones and tablets (up from 33% the year before).

Google’s 5 Holiday Shopping Trends to Watch in 2015
2015 Holiday Season / Mobile Shopping

Google’s 5 Holiday Shopping Trends to Watch in 2015

Google has published a guide to 5 Holiday Shopping Trends to Watch in 2015. Their winter themed infographic targets the U.S. holiday season and shares info about when and how long shoppers engaged with online and mobile devices.

Nielsen Report on Australian Christmas Shopping Trends
2015 Holiday Season / Australian Smartphone and Tablet Data / Mobile Shopping

Nielsen Report on Australian Christmas Shopping Trends

According to a Nielsen Report on shopping trends for the 2014 festive season, more than 1/3 of Australians use mobile for shopping related activities. The report looks at Australian Christmas shopping behaviours and focusses on opportunities to reach potential customers as they research and establish buying intentions.

3 Opportunities for Mobile Commerce in Australia
Australian Smartphone and Tablet Data / Guest Post / Mobile Shopping

3 Opportunities for Mobile Commerce in Australia

With Australian consumers shopping on mobile devices more than ever, now is the time to capitalise on the small screen. In a guest post from Oracle, we gain an insight into findings from their recent study of over 100 Australian retailers. Oracle has identified three key opportunities for Australian retailers to provide a better mobile commerce experience on smartphones and tablets.

Mother And Children On Escalator In Shopping Mall
Australian Smartphone and Tablet Data / Mobile Shopping

Mobile Mums Data Tells Strong Mobile Retail Story

A flurry of global and local research studies are reporting on the propensity of mums to use their smartphone and tablet devices for shopping related activities. Overwhelmingly, the data supports targeting mobile mums for retail brands. We summarise four recent local and global reports that tell a convincing story about the mobile mums phenomenon.

Australian Retail’s Mobile Challenge
Analysis / Australian Smartphone and Tablet Data / Mobile Location / Mobile Shopping

Australian Retail’s Mobile Challenge

Research last year from Frost & Sullivan found that Australian retailers were not adapting fast enough to the way customers use mobile devices when shopping. This is in stark contrast with usage data showing that half of Australians now go shopping using their smartphone and three quarters using their tablet.

Australians shopping, showrooming on mobile
Australian Smartphone and Tablet Data / Mobile Shopping

Australians shopping, showrooming on mobile

The Australian retail market has been transformed by smartphone shopping behaviour. Australian consumers regularly use their mobile phones to research and buy goods, both online and in store. Recent data heightens the imperative for retailers and brand owners to link their in-store and digital experiences.

Mobile Payments Heating Up
Mobile Shopping

Mobile Payments Heating Up

This week Google announced that they’re working on a mobile payments API called Android Pay. Add that to Google’s existing mobile payments product Google Wallet, as well as Apple Pay, the soon to be launched Samsung Pay, PayPal’s new mobile offering and other local services that sound very similar, and you’d be forgiven for being a little confused.