Mobile Trends

Mobile Programmatic Gives Forward-Thinking Brands A Boost
Mobile Trends

Mobile Programmatic Gives Forward-Thinking Brands A Boost

Mobile programmatic research from both eMarketer and InMobi appeals to the mobile marketing sector with constructive figures and insights. Regardless of its current popularity, programmatic ad spend isn’t going anywhere, and in fact, it’s set to outpace TV ad spending this year. The collective findings prove worldwide, paid media ad outlays will increase by 7.3% to $772.57 billion (AUD) this year. With a rise in global mobile programmatic spending (8 in 10 mobile digital display ads are currently bought programmatically in the US), APAC brands who haven’t already should turn their attention to native mobile ad formats that are programmatically driven.

3 Mobile Trends That Diversify Digital Advertising
Mobile Trends

3 Mobile Trends That Diversify Digital Advertising

While we’re already cognisant of mobile’s importance, a handful of mobile trends have caught our eye for this year, and are set to grow and shape the mobile marketing industry in the coming months. A March 2017 report from the Interactive Advertising Bureau Australia holds mobile spending responsible for digital ad spend in the APAC region. IAB found that online ad expenditure grew from $6.01 billion to $7.4 billion in just one year, a staggering growth rate of 23%. As digital ad spend in Australia rises steadily, with mobile being the driving reason for larger campaign budgets, brands should keep a close watch on the trends that follow mobile habits. We’ve identified three mobile trends, and explained what exactly is powering them.

Glanceable Marketing Infiltrates Wearable Adoption
Mobile Trends

Glanceable Marketing Infiltrates Wearable Adoption

While fitness and mobile payment options fueled wearable adoption in Australia, these devices have yet to hit mass penetration across APAC. Last year, we introduced readers to advertising with wearable technology. While movement-based brands found an obvious route to encourage wearable adoption, other brands completely missed the superpower these devices have on mobile marketing. Enters the micro-opportunity – that is, the two-second glance Aussies give their wearable device when it pings a notification. This micro-opportunity is called glance-able marketing, and brands will very be remiss to ignore it. While this compelling marketing segment is definitive for mobile marketers, it’s still relatively untapped in terms of marketing to wearable adopters.

3 Mobile Marketing Trends Set to Ignite 2017
Mobile Trends

3 Mobile Marketing Trends Set to Ignite 2017

Australian agencies are wasting no time in weaving recent mobile marketing trends into their marketing campaigns for 2017. In an attempt to complement mobile usage with more engaging content, many brands want to know which areas of mobile they should be watching this year. With mobile purchasing, video content, and pre-roll taking center stage, it only seems fitting we anticipate these areas to ignite in 2017. For marketers who make the right moves in these areas at the right time, their ROI will ignite as well.

Mobile Video Streaming On the Rise as Consumers Multitask While Watching TV
Mobile Trends

Mobile Video Streaming On the Rise as Consumers Multitask While Watching TV

Consumers streaming mobile video content while watching TV programming is an emerging trend on the rise in Australia. In fact, the living room is one place mobile devices seem to naturally complement, with consumers adopting this habit as the natural solution to uninterrupted entertainment. Be it researching products while they view TV programming, or looking up information that supplements what they’re watching, mobile is a powerful companion presenting options to consumers who prefer to multitask.

The Path to Purchase: Mobile Shopping Surpasses Desktop
Mobile Trends

The Path to Purchase: Mobile Shopping Surpasses Desktop

The Internet Statistics Compendium by Criteo is in, and the verdict on the latest mobile trend is out: Smartphones see more mobile transactions than any other device, across every major global market. This research sheds light on the path-to-purchase, and the changes provoked by mobile in the mobile shopping sector. The purchase funnel is measurably faster on mobile than it is on desktop.

Acceptable Ads in a Post Ad Blocking World
Mobile Trends

Acceptable Ads in a Post Ad Blocking World

For a long time now, advertising has been accepted as the inevitable cost of accessing content. Whether it be the 30 second TV slot or the ubiquitous banner on a website, consumers have had no choice but to accept the status quo – until now. We explore the impact of ad blocking on mobile devices, and consider how advertisers should respond in light of this unprecedented shift in the balance of power.

Mobile Virtual Reality: What’s In It For brands?
Mobile Trends

Mobile Virtual Reality: What’s In It For brands?

Australia’s mobile users are adopting virtual reality at an astonishing rate, sending many brands scrambling to better understand the role mobile VR might play in the digital marketing mix. Australian consumers want immersive content they can control, and according to Telsyte’s 2016 Australian Mobile VR & AR Market Study, smartphone-based mobile virtual reality is gaining in popularity with Australian consumers.

mobile video content
Mobile Trends

Mobile Devices hit 55% of Video Plays in Australia

As mobile devices rise to 55% of all Australian video plays, a new report from Ooyala shares fascinating data about local mobile video consumption trends and shows us why we urgently need to flip video production over to mobile first.

mobile games
Mobile Trends

Mobile gaming dominates Australia’s gaming market

Digital Australia’s newest report from IGEA on the video game industry provides a view of the thrilling changes taking place in digital interactive entertainment. This research helps us understand the gaming community, and gives us a look at how Australia is transitioning towards gaming on mobile devices, and how we use games for education, to fight illness and even for workplace training.