Mobile Trends

Screen Size Doesn’t Matter – Convenience Does
Mobile Trends

Screen Size Doesn’t Matter – Convenience Does

Consumers ultimately write the rulebook on why, where, and how they view content. Screen size used to define the digital viewing experience, but a new rule has emerged, and it supersedes all others. That rule is convenience, and it’s a game changer for marketers adapting content for multi-screening.

Wearables and Advertising – A Perfect Fit?
Mobile Trends

Wearables and Advertising – A Perfect Fit?

It’s no secret that wearables are quickly gaining traction in the Australian market. A Pureprofile survey back in April suggested that 1 in 4 Australian adults will opt-in on wearable technology this year. Other research suggests that app companies can’t keep up with our surge in buying wearable technology. But while wearable tech is personal, it isn’t all created equal.

Are Mobile App Downloads a Thing of the Past?
Mobile Trends

Are Mobile App Downloads a Thing of the Past?

It may soon be more difficult to convince customers to download your Mobile App. Google wants to bring customers back and speed up the mobile web by streaming mobile apps instead of directing people to the app store to download them. This means consumers will be able to access the content on your mobile app via mobile search even if they haven’t downloaded it.

Mobile Beats Desktop as Australians go ‘Mobile First’
Mobile Trends

Mobile Beats Desktop as Australians go ‘Mobile First’

Finally the tide has turned. Whether we are playing games, researching the web, connecting on social media and watching video, we are now predominately choosing mobile devices over desktops.

What do Facebook users do on their second screen while watching TV
Mobile Trends

What do Facebook users do on their second screen while watching TV

While Twitter has long been hand-in-hand with TV for second screen action, Facebook is rising to the challenge with new features like hashtag voting and polling for live events. Although 86% of Facebookers use a second screen while watching TV, Twitter users are more likely to use their second screen for something related to what they’re watching. So what do Facebookers do on their second screen?

The Future According to Mary Meeker
Australian Smartphone and Tablet Data / Mobile Trends

The Future According to Mary Meeker

Mary Meeker’s 2015 internet trends report is as enlightening as always. More than ever before, this year’s internet trends report centres around the mobile internet, its growth and the opportunities it presents. If you take only one thing from Mary Meeker’s 2015 report it is this; the future is mobile, and it’s already here.

Aussies & Kiwis Mobile First on Facebook
Mobile Trends

Aussies & Kiwis Mobile First on Facebook

Facebook has released some interesting figures about usage by Australian and Kiwi users with a particular focus on mobile and video content.

Why Australian Business Should Go Mobile First
Mobile Marketing / Mobile Trends

Why Australian Business Should Go Mobile First

According to the CIO of the New York Times, the shift to mobile is so rapid that many companies are in danger of under-investing in mobile. The landscape has certainly changed fast for media organisations. Content and news publishers have needed to reinvent themselves quickly to survive. But are they any different to anyone else in business today?

What is the Apple Watch Killer App?
Analysis / Mobile Trends

What is the Apple Watch Killer App?

The Apple Watch is predicted to be a potential game changer for mobile interaction. Although the yet to be released watch has many features that differentiate it from existing smartwatches on the market, many believe it will still take a killer app to grab consumer attention and drive sales.

Mobile First or Mobile Only?
Mobile Marketing / Mobile Trends

Mobile First or Mobile Only?

Is ‘mobile-first’ more of an ideology than a standard in digital design? This is the question asked by Brian Solis in a recent article for Advertising Age. Solis notes that mobile is not really the second screen anymore, but cites research that shows marketers are still investing in mobile as an afterthought or ‘bolt-on’ to mainstream digital campaigns.