Mobile Usage

Closing The Gap On Cross-Device Measurement
Australian Smartphone and Tablet Data

Closing The Gap On Cross-Device Measurement

Last year, cross-device research found consumers researching products on mobile, but inevitably buying on desktop. There’s still truth to this habit, and in fact, data pulled the State of Cross-Device Commerce Report by Criteo supports that this is retail’s new normal. Mobile’s role in online shopping is expanding. It’s the one device that remains present in the funnel from start to finish, so synchronicity and seamless digital experiences become paramount.

Wearable Usage Doubles in New Zealand
Mobile Usage

Wearable Usage Doubles in New Zealand

Nielsen’s latest Consumer and Media Insights report collected the wearable usage data of New Zealanders over the past 12 months. There are currently 393,000 Kiwis over the age of 15 wearing wearables – a number that has doubled itself over the past year. While these wearable users are doing more than just telling time, they’re also not seeking a mere status symbol. Attached to consumers nearly 24/7, wearables have a data story to tell, and with heavy increases in wearers, this space is teeming with new ways for brands to identify and meaningfully connect with people.

APAC Champions World in Mobile Usage
Australian Smartphone and Tablet Data

APAC Champions World in Mobile Usage

Each year, We Are Social publishes a report aimed at mobile usage, and helps marketers define when and where consumers wish to meet brands. This year’s impressive figures reveal that APAC’s monthly mobile data traffic, among other notable numbers, is as high as the rest of the world combined. While the world’s mobile consumption habits prompt brands to come up with more digital, this analysis puts extra emphasis on the importance of marketers performing contextual research, offering up more opportunities to engage, and take advantage of opportunities to convert.

Mobile Device Usage Gives Holiday Shopping Season a Boost
Mobile Usage

Mobile Device Usage Gives Holiday Shopping Season a Boost

Millennials always come to mind when marketers think of mobile device usage, and the average age group that carries it. They aren’t wrong, but solely relying on millennials might cause brands to miss out on a large amount of revenue this holiday shopping season. The latest research from Pitney Bowes suggests millennials aren’t alone in their online shopping habits, and although mobile is a way of life for this age group, it’s also the chosen shopping method for Australians ages 35-44.

APAC Consumer Habits Evolve With Mobile
Australian Smartphone and Tablet Data

APAC Consumer Habits Evolve With Mobile

Mobile market data reveals that as mobile behaviours adapt and surface alongside consumers’ online options, expectations of mobile ads have risen. APAC has become the world’s leading region in digital ad spend and a hub for all things digital, with mobile named the driving force. But when we delve deeper into the available insights, we’ve found that APAC doesn’t just differ from the rest of the world based on smartphone adoption (while Singapore tied for first at 91% penetration), our mobile-first region repetitively proves that for Australia, the driving force behind ecommerce is convenience.

3 Ways to Understand Australian Smartphone Usage
Mobile Usage

3 Ways to Understand Australian Smartphone Usage

Australia now ranks third globally for digital adoption, with smartphones being the number one digital device. But smartphone usage habits can be complex, and without clear insights it can be tricky to understand how different people use different devices. We’ve compiled some of the most recent data that’s come to light about Australian smartphone users to help marketers better understand their customers. Armed with this knowledge we can develop more creative campaigns that target customers more intelligently. Here we look at how context, demographics and device choice impact on usage behaviour and how Australian consumers are engaging with the shopping and the purchase journey on their mobile devices.

online usage data
Australian Smartphone and Tablet Data / Mobile Usage

Mobile and Online Usage Data Combine in Powerful New Report

Nielsen and the IAB have launched a new digital measurement tool called Digital Ratings Monthly that merges online usage data (from their long standing desktop report – Nielsen Online Ratings) with the more recently released Mobile Ratings Report. Digital Ratings Monthly means marketers are better informed about audiences, whether they are using desktop, smartphone or tablet devices.

Mobile usage
Australian Smartphone and Tablet Data / Mobile Usage

Australia and APAC Social & Mobile Usage

Mobile now represents over one-third of the world’s internet usage, and in Australia we have 1.6 mobile connections per user. Recent findings from We Are Social, show how 2016 is shaping up for mobile usage in Australia and the APAC region. As smartphones become more deeply ingrained in our lives, consumers are bringing mobile to the front and centre of their digital engagement.

Mobile Pre-Roll Outperforms Desktop – New Report
Australian Smartphone and Tablet Data / Mobile Usage

Mobile Pre-Roll Outperforms Desktop – New Report

Australian mobile video inventory is up more than 400% last year, with mobile pre-roll completion rates booming and click rates at 3 times that of desktop and display. TubeMogul’s Q4 quarterly report examines trends and changes in inventory costs, viewability rates, and more for brand advertisers, and reveals the speed at which Australian marketers are adopting mobile video and interactive advertising, and the dramatic growth in inventory.

Smartphone Data Helps Brands Bridge the Digital Divide
Australian Smartphone and Tablet Data / Mobile Usage

Smartphone Data Helps Brands Bridge the Digital Divide

The recent Digital Australia report showcases the performance of various industries, and highlights how consumers feel about their digital interactions with these industries. While some sectors have succeeded in engaging Australians with their digital presence, others have completely missed the mark. But what will happen to sectors that don’t keep up?