Australian Smartphone and Tablet Data

Closing The Gap On Cross-Device Measurement
Australian Smartphone and Tablet Data

Closing The Gap On Cross-Device Measurement

Last year, cross-device research found consumers researching products on mobile, but inevitably buying on desktop. There’s still truth to this habit, and in fact, data pulled the State of Cross-Device Commerce Report by Criteo supports that this is retail’s new normal. Mobile’s role in online shopping is expanding. It’s the one device that remains present in the funnel from start to finish, so synchronicity and seamless digital experiences become paramount.

APAC Champions World in Mobile Usage
Australian Smartphone and Tablet Data

APAC Champions World in Mobile Usage

Each year, We Are Social publishes a report aimed at mobile usage, and helps marketers define when and where consumers wish to meet brands. This year’s impressive figures reveal that APAC’s monthly mobile data traffic, among other notable numbers, is as high as the rest of the world combined. While the world’s mobile consumption habits prompt brands to come up with more digital, this analysis puts extra emphasis on the importance of marketers performing contextual research, offering up more opportunities to engage, and take advantage of opportunities to convert.

APAC Consumer Habits Evolve With Mobile
Australian Smartphone and Tablet Data

APAC Consumer Habits Evolve With Mobile

Mobile market data reveals that as mobile behaviours adapt and surface alongside consumers’ online options, expectations of mobile ads have risen. APAC has become the world’s leading region in digital ad spend and a hub for all things digital, with mobile named the driving force. But when we delve deeper into the available insights, we’ve found that APAC doesn’t just differ from the rest of the world based on smartphone adoption (while Singapore tied for first at 91% penetration), our mobile-first region repetitively proves that for Australia, the driving force behind ecommerce is convenience.

online usage data
Australian Smartphone and Tablet Data / Mobile Usage

Mobile and Online Usage Data Combine in Powerful New Report

Nielsen and the IAB have launched a new digital measurement tool called Digital Ratings Monthly that merges online usage data (from their long standing desktop report – Nielsen Online Ratings) with the more recently released Mobile Ratings Report. Digital Ratings Monthly means marketers are better informed about audiences, whether they are using desktop, smartphone or tablet devices.

Mobile usage
Australian Smartphone and Tablet Data / Mobile Usage

Australia and APAC Social & Mobile Usage

Mobile now represents over one-third of the world’s internet usage, and in Australia we have 1.6 mobile connections per user. Recent findings from We Are Social, show how 2016 is shaping up for mobile usage in Australia and the APAC region. As smartphones become more deeply ingrained in our lives, consumers are bringing mobile to the front and centre of their digital engagement.

Mobile Pre-Roll Outperforms Desktop – New Report
Australian Smartphone and Tablet Data / Mobile Usage

Mobile Pre-Roll Outperforms Desktop – New Report

Australian mobile video inventory is up more than 400% last year, with mobile pre-roll completion rates booming and click rates at 3 times that of desktop and display. TubeMogul’s Q4 quarterly report examines trends and changes in inventory costs, viewability rates, and more for brand advertisers, and reveals the speed at which Australian marketers are adopting mobile video and interactive advertising, and the dramatic growth in inventory.

Smartphone Data Helps Brands Bridge the Digital Divide
Australian Smartphone and Tablet Data / Mobile Usage

Smartphone Data Helps Brands Bridge the Digital Divide

The recent Digital Australia report showcases the performance of various industries, and highlights how consumers feel about their digital interactions with these industries. While some sectors have succeeded in engaging Australians with their digital presence, others have completely missed the mark. But what will happen to sectors that don’t keep up?

Mobile Usage Addictive & Overwhelming For Young Australians
Australian Smartphone and Tablet Data / Mobile Usage

Mobile Usage Addictive & Overwhelming For Young Australians

The latest Digital Australia report from Ernst & Young revealed that young Australians are almost constantly online with their mobile devices and increasingly overwhelmed and distracted by the information their device provides. The research also sheds light on how consumers prefer to interact with mobile and provides insights for brands hoping to engage the new generation of always connected Australians.

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop
Australian Smartphone and Tablet Data / Mobile Usage

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop

The newest Nielsen Mobile Ratings Report in September revealed that Australians spend 40% more time on smartphones and tablets than they do on desktops. This has implications for advertisers, who should now have smartphones and tablets firmly in their sights as the number one channel for marketing investment.

Australians Online More Often, via Multiple Devices
Australian Smartphone and Tablet Data

Australians Online More Often, via Multiple Devices

According to the latest ACMA Communications Report, Australians are engaging more deeply online with multiple devices and going online more often. Mobile phones are now on par with laptops as the most popular devices to access the internet and a quarter of us go online using more than 5 devices.