Mobile Usage

Mobile Usage Addictive & Overwhelming For Young Australians
Australian Smartphone and Tablet Data / Mobile Usage

Mobile Usage Addictive & Overwhelming For Young Australians

The latest Digital Australia report from Ernst & Young revealed that young Australians are almost constantly online with their mobile devices and increasingly overwhelmed and distracted by the information their device provides. The research also sheds light on how consumers prefer to interact with mobile and provides insights for brands hoping to engage the new generation of always connected Australians.

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop
Australian Smartphone and Tablet Data / Mobile Usage

Recent Nielsen Report Proves Aussie Smartphone Usage Exceeds Desktop

The newest Nielsen Mobile Ratings Report in September revealed that Australians spend 40% more time on smartphones and tablets than they do on desktops. This has implications for advertisers, who should now have smartphones and tablets firmly in their sights as the number one channel for marketing investment.

Australians Online More Often, via Multiple Devices
Australian Smartphone and Tablet Data

Australians Online More Often, via Multiple Devices

According to the latest ACMA Communications Report, Australians are engaging more deeply online with multiple devices and going online more often. Mobile phones are now on par with laptops as the most popular devices to access the internet and a quarter of us go online using more than 5 devices.

New research shows iOS usage dominates in Australia
Australian Smartphone and Tablet Data

New research shows iOS usage dominates in Australia

New research shows that iOS devices contribute the lions share of revenue from mobile advertising in Australia, bucking regional trends in favour of Android devices. The new data highlights the risk of assuming Australian audience behaviour reflects the broader APAC region.

Nielsen Mobile Ratings: Aussies on mobile more than desktop
Australian Smartphone and Tablet Data

Nielsen Mobile Ratings: Aussies on mobile more than desktop

Nielsen’s first full Mobile Ratings Report identifies the top categories, brands and platforms for mobile content and apps in Australia. Advertisers can finally access detailed information about unique audience numbers for branded smartphone and app content and compare the size of mobile audiences in the major content categories.

Nielsen Report on Australian Christmas Shopping Trends
2015 Holiday Season / Australian Smartphone and Tablet Data / Mobile Shopping

Nielsen Report on Australian Christmas Shopping Trends

According to a Nielsen Report on shopping trends for the 2014 festive season, more than 1/3 of Australians use mobile for shopping related activities. The report looks at Australian Christmas shopping behaviours and focusses on opportunities to reach potential customers as they research and establish buying intentions.

Let’s talk about Smartphones and Marketing in this week’s Roundup
Australian Smartphone and Tablet Data / News

Let’s talk about Smartphones and Marketing in this week’s Roundup

Here’s a roundup of 6 things that caught our attention this week. Plenty of great usage data about Australian smartphone audiences as well as insights into Japanese youth. You’ll find marketing tips from a local CMO, recognition for your mobile marketing efforts and a new smartphone feature for Facebook content marketing.

What’s Really Going on With Australian Smartphone Market Share?
Australian Smartphone and Tablet Data

What’s Really Going on With Australian Smartphone Market Share?

For a long time the Australian smartphone market has been defined by a battle between the iOS and Android operating systems. At the heart of it, the battle is between Apple and Google. So who is really leading the charge, what’s happening right now in Australia, and what should we expect in the next few years?

The Google Consumer Barometer 2015
Australian Smartphone and Tablet Data

The Google Consumer Barometer 2015

Google has just updated its Consumer Barometer. The interactive digital consumer insights tool now includes 2014 data, with more questions, topics and insights. The Barometer uses interactive charts to illustrate data such as which devices people use to go online, activities carried out on mobile devices, product purchase behaviour and video viewing habits on smartphones and tablets.

3 Opportunities for Mobile Commerce in Australia
Australian Smartphone and Tablet Data / Guest Post / Mobile Shopping

3 Opportunities for Mobile Commerce in Australia

With Australian consumers shopping on mobile devices more than ever, now is the time to capitalise on the small screen. In a guest post from Oracle, we gain an insight into findings from their recent study of over 100 Australian retailers. Oracle has identified three key opportunities for Australian retailers to provide a better mobile commerce experience on smartphones and tablets.