Mobile Usage

Mother And Children On Escalator In Shopping Mall
Australian Smartphone and Tablet Data / Mobile Shopping

Mobile Mums Data Tells Strong Mobile Retail Story

A flurry of global and local research studies are reporting on the propensity of mums to use their smartphone and tablet devices for shopping related activities. Overwhelmingly, the data supports targeting mobile mums for retail brands. We summarise four recent local and global reports that tell a convincing story about the mobile mums phenomenon.

The Future According to Mary Meeker
Australian Smartphone and Tablet Data / Mobile Trends

The Future According to Mary Meeker

Mary Meeker’s 2015 internet trends report is as enlightening as always. More than ever before, this year’s internet trends report centres around the mobile internet, its growth and the opportunities it presents. If you take only one thing from Mary Meeker’s 2015 report it is this; the future is mobile, and it’s already here.

28 Impressive Facts about the Australian Mobile Market
Australian Smartphone and Tablet Data

28 Impressive Facts about the Australian Mobile Market

The Australian Mobile Market is one of the most advanced in the world. We’ve collected 28 impressive facts about Australian mobile usage, smartphones and tablet penetration, content and apps, mobile shopping habits and the size and scope of the Australian Mobile Advertising market.

Study Tracks Device Usage of South East Asian children
Australian Smartphone and Tablet Data

Study Tracks Device Usage of South East Asian children

A recent study has found that while almost all parents of children aged 3 – 8 in South East Asia allow children to use smartphones and tablets, only 14% give children their own device. Parents from Indonesia, Malaysia, the Philippines, Singapore and Thailand were polled to investigate how children are exposed to mobile devices, and what parents are doing to monitor their usage.

Australian Retail’s Mobile Challenge
Analysis / Australian Smartphone and Tablet Data / Mobile Location / Mobile Shopping

Australian Retail’s Mobile Challenge

Research last year from Frost & Sullivan found that Australian retailers were not adapting fast enough to the way customers use mobile devices when shopping. This is in stark contrast with usage data showing that half of Australians now go shopping using their smartphone and three quarters using their tablet.

Australians shopping, showrooming on mobile
Australian Smartphone and Tablet Data / Mobile Shopping

Australians shopping, showrooming on mobile

The Australian retail market has been transformed by smartphone shopping behaviour. Australian consumers regularly use their mobile phones to research and buy goods, both online and in store. Recent data heightens the imperative for retailers and brand owners to link their in-store and digital experiences.

Aussies turn to smartphones and tablets for shopping
Australian Smartphone and Tablet Data / Mobile Shopping

Aussies turn to smartphones and tablets for shopping

According to AIMIA over half of Australians now go shopping using their smartphone and three quarters using their tablet. While laptops and desktop PCs still rate as the preferred device for online shopping, Australian customers are increasingly turning to their more personal, mobile devices to make purchases.

Survey: Australian Smartphone and Tablet Usage
Australian Smartphone and Tablet Data

Survey: Australian Smartphone and Tablet Usage

The 2014 AIMIA Australian Mobile Phone Lifestyle Index (AMPLI) looks at trends regarding Australian smartphone and tablet usage. We’ve dived into the extensive results and pulled out a handful of the most interesting findings.

More Mobiles Than People
Mobile Usage

More Mobiles Than People

It’s official. There are now more mobile subscriptions than people on the planet! According to GSMA there are more than 7.33 billion active mobile subscriptions globally with is several million more than the total world population.

5 Top Reports To Build Your Smartphone & Tablet Business Case
Australian Smartphone and Tablet Data

5 Top Reports To Build Your Smartphone & Tablet Business Case

I am often asked to find data to support marketing goals or create business cases. Requests come thick and fast for statistics and charts illustrating smartphone & tablet penetration, device usage and a variety of insights into mobile behaviours, attitudes and patterns. More often than not the information is only a few clicks away. Below are five of the top, publicly available data sources that enable me to fulfil these requests.