Mobile Usage

Australian Smartphone Usage Still Early Days
Australian Smartphone and Tablet Data

Australian Smartphone Usage Still Early Days

According to preliminary data shared by Nielsen, Australians are spending a lot less time on smartphones and tablets than their counterparts in the U.S. and Europe. Given Australia’s comparatively high smartphone penetration, it suggests there’s a lot more growth to be seen here in the next few years.

Need to Know – Mary Meeker’s Internet Trends Report
Australian Smartphone and Tablet Data / Mobile Trends

Need to Know – Mary Meeker’s Internet Trends Report

Analyst Mary Meeker delivers an annual Internet Trends report that pulls together an enormous amount of reliable data from a variety of sources, as well as Meeker’s own observations about the digitally connected universe. This year’s report places a great deal of focus on the rise of mobile devices, technology and content.

Australians Choose Smartphone Tethering over Mobile Broadband
Australian Smartphone and Tablet Data

Australians Choose Smartphone Tethering over Mobile Broadband

Australian consumers are abandoning mobile broadband in favour of the simplicity of a single data plan. This means Telcos are missing out on tablet revenue, with smartphone tethering and public WiFi leaving only 20% of the consumer tablet market available to monetise.

Mobile now 15% of all Ad spend in Australia
Australian Smartphone and Tablet Data

Mobile now 15% of all Ad spend in Australia

With one in five display ad dollars now spent on Mobile and search dollars increasingly being funneled into smartphone and tablet targeting, the market is finally moving towards a true reflection of where the customers are.

Mobile Ads More Effective for Top 20% of Income Earners
Mobile Usage

Mobile Ads More Effective for Top 20% of Income Earners

A recent study from Millward Brown and the BBC compared top income earners with the general population of several countries including Australia. The findings identified the value our most affluent consumers place on their smartphones, particularly in their working life.

Smartphone and Tablet Usage Data for New Zealand
Mobile Usage

Smartphone and Tablet Usage Data for New Zealand

Smartphone and Tablet usage is booming in New Zealand as data from these recent surveys can confirm.

Australia’s Tablet Market Entering a New Phase
Australian Smartphone and Tablet Data

Australia’s Tablet Market Entering a New Phase

The latest report from Telsyte shows that the tablet market in Australia has entered a new phase, with low cost devices proliferating. More lower cost devices mean more Australians are entering the tablet market. In fact nearly 1/2 of Australians believe a tablet will become their primary computing device within the next few years.

22 Fast Facts from Recent Aussie Mobile News
Australian Smartphone and Tablet Data

22 Fast Facts from Recent Aussie Mobile News

Here are 22 fast facts about Australian online, mobile and tablet usage that we’ve come across in recent months. You can access this data and more in the Research panel on the Haptic Generation blog home page.

ACMA says mobility is all consuming for Australians
Australian Smartphone and Tablet Data

ACMA says mobility is all consuming for Australians

ACMA has released its annual report into the communications and media market in Australia. The report includes key information about the uptake and usage of smartphones and tablets by Australians.

Australian Smartphone and Tablet Data

TV Ratings To Measure Smartphone Viewers

With increasing numbers of Australians using catch up services to watch TV at a time (and on a device) that suits them, we are seeing audience fragmentation that is increasingly complex to track.