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Second Screening, Mobile Payments and Smartwatches in this week’s Roundup
News

Second Screening, Mobile Payments and Smartwatches in this week’s Roundup

Here’s a roundup of a few things that caught our attention over the last few weeks. We’ve found reports on Multi-screening in Australia and the local uptake of Smart Watches. We profile a U.S. report on the growth of mobile payments that has important implications for us as we prepare for holiday shopping in the coming months. Finally, Westpac lays down some predictions about the demise of cash, and how smartphones will feature in the transition.

Let’s talk about Smartphones and Marketing in this week’s Roundup
Australian Smartphone and Tablet Data / News

Let’s talk about Smartphones and Marketing in this week’s Roundup

Here’s a roundup of 6 things that caught our attention this week. Plenty of great usage data about Australian smartphone audiences as well as insights into Japanese youth. You’ll find marketing tips from a local CMO, recognition for your mobile marketing efforts and a new smartphone feature for Facebook content marketing.

App Marketing, Spherical Video and Mobile Mums on this week’s Roundup
News

App Marketing, Spherical Video and Mobile Mums on this week’s Roundup

Here’s a roundup of 5 things that caught our attention this week. We found data on app marketing, mobile mums, how kids use mobile devices. We uncover the hottest mobile topics at the Cannes Lions, and bring you the weekend’s top task – check out the amazing experience of spherical video and imagine the possibilities.

Aussie Marketers Lack Direction With Mobile
Mobile Marketing / News

Aussie Marketers Lack Direction With Mobile

Rohit Dadwal, Chairman of the MMA for APAC believes one of the most pressing challenges for Australian marketers is the lack of a consistent strategic direction with mobile.

The 2015 Global Mobile Awards
Mobile Campaigns / News

The 2015 Global Mobile Awards

Last week the GSMA announced the winners of the 20th Global Mobile Awards, which were presented at Mobile World Congress in Barcelona. The awards cover a broad range of categories recognising innovation, products, services, solutions, handsets, devices, technologies, marketing and advertising.

Facebook Leans on Mobile Targeting
Mobile Marketing / News

Facebook Leans on Mobile Targeting

By leveraging their expertise in mobile targeting, Facebook has been able to do what many other digital media companies have been unable to. In the last quarter of 2014 Facebook has reduced the number of ads they serve, while reducing overall ad revenue.

Mobile Payment Heats Up in Australia
News

Mobile Payment Heats Up in Australia

The banking sector is seeing new entrants that will change the payments landscape forever. For Australian retailers, this means new opportunities for processing transactions on smartphone and tablet devices. Here’s an overview of 8 innovative companies that are shaking things up for the major banks.

Aussie Telcos worried about free Facebook calls
Mobile Trends / News

Aussie Telcos worried about free Facebook calls

With increased take up of smartphones and tablets we’ve seen a jump in the use of VoIP, with mobile VoIP users increasing by 73 per cent last year. Mobile VoIP offers an alternative to the use of Telco networks for mobile calls, and recent announcements from Facebook and Whatsapp will have a major impact on this category in 2014.

Will Australia Lag behind the world in Mobile Data Usage?
Market Data / News

Will Australia Lag behind the world in Mobile Data Usage?

According to Cisco, Australians will not use mobile data to anywhere near the extent of many other countries over the next 3 or 4 years. By 2018 comparable regions such as the U.K., U.S. and Japan will have doubled or tripled our consumption of mobile data.

What are Australian Smartphone Sales Figures Telling Us?
Market Data / News

What are Australian Smartphone Sales Figures Telling Us?

According to Kantar, Android devices make up just under 60% of sales of smartphones in Australia, Apple around 35% and Windows 5%. Blackberry is all but gone. So how relevant are these smartphone sales share figures, and what can they really be used for?