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Mobile Social Takes Center Stage in APAC
Market Data / Uncategorized

Mobile Social Takes Center Stage in APAC

Social media platforms have long since staked their grounds on mobile. Although younger users tend to champion new mobile trends, social media via mobile sees all age groups. Across Asia-Pacific, mobile social has eased its way into focus for more marketers, who benefit from a better understanding of the path most mobile social users follow, and why.

Mobile Payments Enable New & Engaging Experiences
Mobile Shopping / Uncategorized

Mobile Payments Enable New & Engaging Experiences

By the end of 2015, mobile commerce had already brought in $720 billion worldwide for the year.. A surprising figure for an industry that didn’t exist ten years ago. As it quickly grows to fill a large portion of the ecommerce market, it disrupts the way consumers are influenced to buy. Users are connected 24/7, so mobile payments are a natural extension, creating new opportunities for marketers. As cash transactions become less popular, the value to consumers isn’t in the payment; it’s in the convenience.