Case Studies

Geordie Shore 2

The Objective:

Drive awareness of Geordie Shore Season 2 among the target audience through high impact mobile media placements and contextually relevant mobile environments.

The Challenge:

With a limited budget build a mobile site that engages the target audience allowing users to watch the Geordie Shore Season 2 trailer, share with friends via Facebook & Twitter and save the premiere and weekly screening dates to the calendar on their smartphone.

The Execution:

Mobile Banners skewed to Ppl 16-29 apps and msites (Technology, Digital, Entertainment, Social Savvy) were optimised to drive customers to a custom HTML5 mobile site, featuring mobile optimised video, click to calendar, Facebook and Twitter links.

Outcomes

  • Exceeded Impressions, Click , & CTR targets
  • Exceeded targeted unique audience goal
  • Exceeded Site Engagement Rates
  • Achieved target number of video views
  • Achieved above benchmark calendar subscriptions
  • Exceeded Facebook and Twitter share targets

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