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Google's Top 12 Predictions for Mobile in 2012

Google’s head of Global Mobile, Jason Spero, has published his top 12 predictions for major developments in mobile in 2012.

Jason writes  “Consumers are having a love affair with their smartphones. They have become the first thing we reach for in the morning and the last thing we put down at night. How do we know? We asked them. In January, we completed our new “Our Mobile Planet: Global Smartphone Users” research, conducted with Ipsos, to drive a deeper understanding of how consumers use their smartphones”

Jason’s Top 12 Predictions for Major Developments in Mobile in 2012

  1. More than 1 billion people will use mobile devices as their primary internet access point.
  2. There will be 10 days where >50% of trending search terms will be on mobile
  3. Mobile’s role in driving people into stores will be proven and it will blow us away
  4. “Mobile driven spend” will emerge as a big category
  5. Smartphones will prove exceptional at driving a new consumer behavior
  6. Tablets will take their place as the 4th screen
  7. New industry standards will make mobile display easy to run
  8. 5 new, mobile first companies will reach the Angry Birds level of success
  9. The ROI on mobile and tablet advertising will increase as a result of the unmatched relevance of proximity
  10. The intersection of mobile and social will spark a dramatic new form of engaging consumers
  11. 80% of the largest 2,000 websites globally will have an HTML5 site
  12. One million small businesses globally will build a mobile website

You can download Google’s Smartphone User Study here called Our Mobile Planet – Global Smartphone Users or read more from Jason Spero on the Google Mobile Ad Blog

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