2015 Holiday Season / Mobile Shopping

Google’s 5 Holiday Shopping Trends to Watch in 2015

Google has published a guide to 5 Holiday Shopping Trends to Watch in 2015.  Their winter themed infographic targets the U.S. holiday season and shares info about when and how long shoppers engaged with online and mobile devices.

Google’s Top 5 Holiday Trends:

  • The most connected holiday shopping season ever
  • Big money was spent through small screens
  • Holiday shopping began long before Black Friday
  • Brand Loyalties were up for Grabs
  • Holiday shoppers turned to YouTube Videos

Fun facts include that 53% of those who shopped online used smartphones or tablets and that 48% of holiday shoppers did the majority of their shopping early – in advance of the major shopping days.

View the infographic here 5 Holiday Shopping Trends to Watch in 2015

 

 

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