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Personalised Mobile Experiences Improve Customer Interactions
Market Data

Personalised Mobile Experiences Improve Customer Interactions

A fresh study for 2017 sheds light on mobile lead ad spend this year, and makes mention of the role more personalised mobile experiences play in engaging with information-savvy consumers. Starcom Media Futures issues a new survey each year in order to assess growth in both ad spend and return. This research surveyed individuals working in advertising, marketing, and brand management across industries including but not limited to retail, travel, food, real estate, finance, and more. A primary finding? Customer experience is failing the customer. Most interestingly, businesses scored themselves higher than customers scored businesses in every category. Based on the increase in mobile ad spend, and what respondents are saying regarding their plans for 2017, it’s safe to say personalisation and mobile experiences are both going to play a pretty unique part.

Mobile Device Usage Connects Brands With Generation C
Mobile Campaigns

Mobile Device Usage Connects Brands With Generation C

Where millennial generations were once shielded, mobile device usage has caused this up-and-coming age group to be raised in an exposed setting. Since pre-schoolers come of age every few years, it’s important to survey families that shape their digital consumption. Nickelodeon’s Little big kids: preparing preschoolers for life illuminates technological habits of this upcoming group of little ones born after 1990, and have more buying power than many parents would care to admit. The study highlights areas of importance for these highly-informed and interactive consumers. While this study encompasses 12 countries and 6,500 families, we’ve summarised Australia’s findings that pose to impact these targeted mobile marketing campaigns.

Glanceable Marketing Infiltrates Wearable Adoption
Mobile Trends

Glanceable Marketing Infiltrates Wearable Adoption

While fitness and mobile payment options fueled wearable adoption in Australia, these devices have yet to hit mass penetration across APAC. Last year, we introduced readers to advertising with wearable technology. While movement-based brands found an obvious route to encourage wearable adoption, other brands completely missed the superpower these devices have on mobile marketing. Enters the micro-opportunity – that is, the two-second glance Aussies give their wearable device when it pings a notification. This micro-opportunity is called glance-able marketing, and brands will very be remiss to ignore it. While this compelling marketing segment is definitive for mobile marketers, it’s still relatively untapped in terms of marketing to wearable adopters.

Mobile Ad Spending To Heat Up Singapore
Market Data

Mobile Ad Spending To Heat Up Singapore

Recent mobile ad spending research performed by the IAB reveals Singapore is among the few Southeast Asian countries with an emerging digital region. Ad Spending In Southeast Asia provides forecasts for digital growth in this region, and some that may come as a surprise for mobile marketers. Having an accurate picture of each region with compelling insights is critical to us at Snakk, and critical for marketers to make guided decisions in mobile ad spending. The IAB forecasts Singapore’s total media ad spend to reach $1.58 billion in 2017.

Skeptic But Expectant: Marketing to Generation Z
Mobile Marketing

Skeptic But Expectant: Marketing to Generation Z

A heightened skepticism for traditional advertising combined with a higher authority for branded content, make marketing to Generation Z on mobile tough for marketers to understand. But this fresh generation of mobile users are growing up, and joining the mass of shoppers across a wide variety of products and categories. Kantar Millward Brown published an AdReaction study: Engaging Generation X, Y, & Z last month marking the difference between Generation Z and those that arrived sooner, stating this generation is rising up, and challenging brands to connect with them more effectively. This survey spans 23,000 consumers across 39 countries.

Appealing to Mobile Shoppers in 2017
Mobile Shopping

Appealing to Mobile Shoppers in 2017

At the close of 2016, smartphones became Australians’ device of choice, sending marketers into a new age of appealing to mobile shoppers. Many assume mobility means purchasing decisions most often happen on the go, but that isn’t always the case. Although consumers use smartphones to run their lives, and spend a decent amount of time researching products, brands, prices, and reviews before converting to a sale, they often do this from the comfort of the couch, sometimes even spending nearly 30 hours contemplating a purchase. So how should brands market products to these customers to ensure they convert to a sale?

APAC Champions World in Mobile Usage
Australian Smartphone and Tablet Data

APAC Champions World in Mobile Usage

Each year, We Are Social publishes a report aimed at mobile usage, and helps marketers define when and where consumers wish to meet brands. This year’s impressive figures reveal that APAC’s monthly mobile data traffic, among other notable numbers, is as high as the rest of the world combined. While the world’s mobile consumption habits prompt brands to come up with more digital, this analysis puts extra emphasis on the importance of marketers performing contextual research, offering up more opportunities to engage, and take advantage of opportunities to convert.

Mobile Empowers Cross-Media Advertising Campaigns
Mobile Campaigns

Mobile Empowers Cross-Media Advertising Campaigns

The IAB aimed its recent research at discovering the effectiveness of cross-media advertising campaigns. Tremendous findings paint a clear picture of the rise of digital, and more specifically, mobile advertising effectiveness. With many brands at a loss of supercharging mobile strategies for the year, digital advertising is a critical component in designing campaigns that meet their ROI goals and the needs of their consumers.

Making the Most of Mobile Search
Mobile Shopping

Making the Most of Mobile Search

Across APAC, consumers use connected devices to perform countless mobile searches daily. Knowing which device consumer searches favor can mean the difference between closing or losing the sale. So it’s paramount that brands analyze collected data and understand the environment and device these searches come from. Over 7 million Australians own tablets. But the most frequently used device for seeking information on-the-go still remains the smartphone. It’s no secret Australians turn to their mobile devices for research, but what else makes mobile a powerful outlet for brands to meet with consumers? How should your brand approach consumers’ mobile search habits as an opportunity for connecting?

3 Mobile Marketing Trends Set to Ignite 2017
Mobile Trends

3 Mobile Marketing Trends Set to Ignite 2017

Australian agencies are wasting no time in weaving recent mobile marketing trends into their marketing campaigns for 2017. In an attempt to complement mobile usage with more engaging content, many brands want to know which areas of mobile they should be watching this year. With mobile purchasing, video content, and pre-roll taking center stage, it only seems fitting we anticipate these areas to ignite in 2017. For marketers who make the right moves in these areas at the right time, their ROI will ignite as well.