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Marketing Challenges Brands Overcame in 2016
Mobile Marketing

Marketing Challenges Brands Overcame in 2016

Mobile marketers are wrapping up 2016 by getting a head start on the new year. But understanding new types of data, emerging technologies, and the latest mobile trends will fall short without assessing the marketing challenges that forced brands to get specific, personalised, and relevant on mobile. 2016 brought a wave of change as mobile devices took center stage, ad tech blossomed, and consumer trends shifted towards wearables, VR, and AR. Brands will have a challenging time forming upcoming mobile campaigns without looking to what they’ve overcome in 2016, so we’ve looked over the most popular struggles mobile marketers faced this past year.

Millennials’ Mobile Purchasing Behaviours Explained
Market Data

Millennials’ Mobile Purchasing Behaviours Explained

Spending power, employment, and intergenerational wealth make millennials’ mobile purchasing behaviours a force to reckon with. But the biggest mistake brands make when sizing up this generation is avoiding the analytics, by not curating audience segments to take on the mobile-ready generation. Most marketers assume millennials are impulse-driven and tend to market accordingly. But new research from Telstra reveals these marketers are dead wrong about millennials, even going as far to say that this generation is the most deliberate and information-hungry group of shoppers there is. We examined the research, only to find that millennials are in fact the quickest decision makers ever, but this doesn’t mean they act on buying impulses.

Mobile Device Usage Gives Holiday Shopping Season a Boost
Mobile Usage

Mobile Device Usage Gives Holiday Shopping Season a Boost

Millennials always come to mind when marketers think of mobile device usage, and the average age group that carries it. They aren’t wrong, but solely relying on millennials might cause brands to miss out on a large amount of revenue this holiday shopping season. The latest research from Pitney Bowes suggests millennials aren’t alone in their online shopping habits, and although mobile is a way of life for this age group, it’s also the chosen shopping method for Australians ages 35-44.

State of the Industry Report: Mobile Marketing in APAC
Market Data

State of the Industry Report: Mobile Marketing in APAC

A recent Mobile Marketing in APAC study published by Mobile Marketing Association and Warc clarifies the direction of mobile spending growth, with more effective mobile marketing as its primary instigator. Warc polled 324 marketing professionals in 17 different areas across APAC, concluding mobile initiatives are becoming more effective, prompting an increase in mobile spending from last year. Marketers agree, this higher affirmation for mobile advertising is the driving factor in mobile spending growth.

Mobile Video Streaming On the Rise as Consumers Multitask While Watching TV
Mobile Trends

Mobile Video Streaming On the Rise as Consumers Multitask While Watching TV

Consumers streaming mobile video content while watching TV programming is an emerging trend on the rise in Australia. In fact, the living room is one place mobile devices seem to naturally complement, with consumers adopting this habit as the natural solution to uninterrupted entertainment. Be it researching products while they view TV programming, or looking up information that supplements what they’re watching, mobile is a powerful companion presenting options to consumers who prefer to multitask.

5 Strategies To Power Up Engagement This Holiday Shopping Season
Mobile Marketing

5 Strategies To Power Up Engagement This Holiday Shopping Season

This holiday shopping season will be mobile-driven and data-inspired. Brands who are able to implement the following five strategies will take their marketing investments to new heights. Smartphone users are predicted to top 2.08 billion worldwide this year, and higher usage means something else is about to see a healthy increase – with the holidays quickly approaching, and more brands continuously gaining traction on the mobile marketing front, it’s time to up the game to come out on top.

Supercharge Your Mobile Campaign With Cross-screening
Mobile Campaigns

Supercharge Your Mobile Campaign With Cross-screening

Nine in ten Australians reach for a mobile device to access the internet- but mobile on it’s own isn’t the only touchpoint brands have for connecting. Context brings about an entirely different opportunity- where the amount of mobile use is just as important as where mobile is being used. Now that more consumers are picking up a mobile device as they watch tv, opportunities for cross-screening are quickly on the rise.

Mobile Growth Doubles Year On Year
Market Data

Mobile Growth Doubles Year On Year

The latest IAB/PwC report finds yet another record high for mobile growth in the first half of 2016. As internet revenues reach $32.7 billion, mobile ad revenue skyrockets, causing many marketers to ask where they should be turning next. Growth has yet to slow up, with this most recent report proving revenue lies in all things mobile.

Mobile Shopping Reaches New Heights
Mobile Shopping

Mobile Shopping Reaches New Heights

Now more than ever, mobile ads play a critical role in mobile shopping to generate purchase interest, aid product discovery, and cultivate word of mouth. The IAB released new figures at the IAB MIXX Conference detailing the differences between consumer purchases on mobile across 19 countries. Not only did the study conclude that mcommerce isn’t just on the rise – it segwayed that mobile commerce has become the world’s new normal. Mobile shopping is now habitual – a global phenomenon driven by value and convenience.

APAC Consumer Habits Evolve With Mobile
Australian Smartphone and Tablet Data

APAC Consumer Habits Evolve With Mobile

Mobile market data reveals that as mobile behaviours adapt and surface alongside consumers’ online options, expectations of mobile ads have risen. APAC has become the world’s leading region in digital ad spend and a hub for all things digital, with mobile named the driving force. But when we delve deeper into the available insights, we’ve found that APAC doesn’t just differ from the rest of the world based on smartphone adoption (while Singapore tied for first at 91% penetration), our mobile-first region repetitively proves that for Australia, the driving force behind ecommerce is convenience.