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Australian Publishers To Abandon Mobile Apps

Andrea Sophocleous from The Australian Newspaper takes a look at the issue of Mobile Measurement in newspaper publishing and the major hurdles involved in tracking usage of Mobile Apps.

Market Data / News

Australian Mobile Web Usage up 83.9% in 2011

According to Nielsen Online Ratings, the number of Australian users accessing the web from a smartphone each day is up from below 300,000 at the end of 2010 to over 500,000 today. That’s an increase in daily unique browsers by 83.9 per cent over 2011.