Post Tagged with: "Analysis"

Google Tells Brands to Think in Micro Moments
Mobile Marketing

Google Tells Brands to Think in Micro Moments

Today’s consumers spend hundreds of 1 – 2 minute micro moments engaging with their mobile device. Brands trying to reach consumers within the context of these micro-moments risk being a distraction, irrelevant or just downright annoying. We overview Google’s latest report Micro Moments: Your Guide to Winning The Shift To Mobile.

What’s Really Going on With Australian Smartphone Market Share?
Australian Smartphone and Tablet Data

What’s Really Going on With Australian Smartphone Market Share?

For a long time the Australian smartphone market has been defined by a battle between the iOS and Android operating systems. At the heart of it, the battle is between Apple and Google. So who is really leading the charge, what’s happening right now in Australia, and what should we expect in the next few years?

3 Opportunities for Mobile Commerce in Australia
Australian Smartphone and Tablet Data / Guest Post / Mobile Shopping

3 Opportunities for Mobile Commerce in Australia

With Australian consumers shopping on mobile devices more than ever, now is the time to capitalise on the small screen. In a guest post from Oracle, we gain an insight into findings from their recent study of over 100 Australian retailers. Oracle has identified three key opportunities for Australian retailers to provide a better mobile commerce experience on smartphones and tablets.

Smartphones – Screen Size Matters
Australian Smartphone and Tablet Data / Mobile Trends

Smartphones – Screen Size Matters

Smartphone screens are getting bigger, but how big are they likely to get? Alex Barredo has reviewed the specs of over 4000 smartphone models since 2007 and discovered a consistent trend of increasing smartphone screen size over the last 4 years, and it’s showing no sign of slowing down.

Apps Dominate Smartphone and Tablet Usage
Australian Smartphone and Tablet Data

Apps Dominate Smartphone and Tablet Usage

According to data from multiple sources, apps are now dominating mobile and tablet device usage. Users are spending as much as 89% of their time on apps, rather than on the mobile web, prompting some analysts to predict the demise of the web altogether. Whether this is a passing trend or a sign of things to come, we are certainly in the golden age of apps right now.

Need to Know – Mary Meeker’s Internet Trends Report
Australian Smartphone and Tablet Data / Mobile Trends

Need to Know – Mary Meeker’s Internet Trends Report

Analyst Mary Meeker delivers an annual Internet Trends report that pulls together an enormous amount of reliable data from a variety of sources, as well as Meeker’s own observations about the digitally connected universe. This year’s report places a great deal of focus on the rise of mobile devices, technology and content.