Post Tagged with: "android"

New research shows iOS usage dominates in Australia
Australian Smartphone and Tablet Data

New research shows iOS usage dominates in Australia

New research shows that iOS devices contribute the lions share of revenue from mobile advertising in Australia, bucking regional trends in favour of Android devices. The new data highlights the risk of assuming Australian audience behaviour reflects the broader APAC region.

What’s Really Going on With Australian Smartphone Market Share?
Australian Smartphone and Tablet Data

What’s Really Going on With Australian Smartphone Market Share?

For a long time the Australian smartphone market has been defined by a battle between the iOS and Android operating systems. At the heart of it, the battle is between Apple and Google. So who is really leading the charge, what’s happening right now in Australia, and what should we expect in the next few years?

Apple Rises to Android Challenge in Australia
Interesting

Apple Rises to Android Challenge in Australia

While Apple has not been the dominant smartphone platform in Australia for some months, the launch of two new larger screen devices may tip the balance away from Android and give the iPhone a new lease of life.  

Australian women prefer iPads, while men lead shift to Android.
Australian Smartphone and Tablet Data

Australian women prefer iPads, while men lead shift to Android.

Local research firms agree that the iPad will soon lose its dominance in Australia, with the shift towards Android devices being led by Australian men. According to the data, iPad tablets will be overtaken by those running the Android OS in the next 18 – 24 months.

What are Australian Smartphone Sales Figures Telling Us?
Market Data / News

What are Australian Smartphone Sales Figures Telling Us?

According to Kantar, Android devices make up just under 60% of sales of smartphones in Australia, Apple around 35% and Windows 5%. Blackberry is all but gone. So how relevant are these smartphone sales share figures, and what can they really be used for?

Android slows, Blackberry dives and iOS regains strength
Market Data

Android slows, Blackberry dives and iOS regains strength

The latest Kantar WorldPanel ComTech figures show that Android’s growth spurt in Australia may be losing some of its fire.

Android Extends Lead on Australian iPhone Sales
Market Data

Android Extends Lead on Australian iPhone Sales

Devices running Google’s Android OS continue to dominate the global market, building on their lead ahead of the iPhone in sales of smartphones globally. We compare these global results with what’s happening in Australia.

Samsung v Apple – The New Market Paradigm
Analysis

Samsung v Apple – The New Market Paradigm

When the Android Operating System was launched by Google in 2008, the world stood back to see what would happen to Apple’s dominance in the smartphone market. These days another brand, Samsung is eclipsing the Android brand, with Samsung devices claiming more than 42% of the Android market share.