Post Tagged with: "APAC mobile market"

APAC Consumer Habits Evolve With Mobile
Australian Smartphone and Tablet Data

APAC Consumer Habits Evolve With Mobile

Mobile market data reveals that as mobile behaviours adapt and surface alongside consumers’ online options, expectations of mobile ads have risen. APAC has become the world’s leading region in digital ad spend and a hub for all things digital, with mobile named the driving force. But when we delve deeper into the available insights, we’ve found that APAC doesn’t just differ from the rest of the world based on smartphone adoption (while Singapore tied for first at 91% penetration), our mobile-first region repetitively proves that for Australia, the driving force behind ecommerce is convenience.

IAB References Insights For Better Mobile Campaigns
Market Data

IAB References Insights For Better Mobile Campaigns

Many Australian brands have picked up the pace on developing mobile campaign strategies, but it’s often difficult without access to certain insights. IAB Singapore recently released white papers across the digital marketing space, to help mobile marketers progress their initiatives by fostering transparency between leadership and marketers. The mobile portion of IAB’s published research sheds light on smarter reporting processes, leading to better measurement of campaign ROI.