Post Tagged with: "app marketing"

Mobile App Marketing Budgets have increased 4x YoY
Mobile Marketing

Mobile App Marketing Budgets have increased 4x YoY

In 2016 the number of mobile apps is projected to exceed 200 million in the USA alone and absorb the majority of time spent on digital media. As a result mobile advertising budgets are expceted to increase 59% over 2014. A new report from Kenshoo highlights the latest trends in Mobile App marketing.

Mobile App Engagement Insights Optimise Ad Performance
Mobile Marketing

Mobile App Engagement Insights Optimise Ad Performance

Recently Localytics published a report focussing on mobile app engagement, and highlighting data and benchmarks to help brands and app owners develop a mobile growth strategy. We share some of the key findings from the report, including user engagement insights that will help you optimise your mobile app advertising schedule.

3 Experts on App Metrics that Matter
Mobile Marketing

3 Experts on App Metrics that Matter

Three stories caught our attention this week, all highlighting the importance of picking app metrics that matter. We share their insights and explore why it’s no longer enough just to measure downloads.

Push Notifications Double Retail App Engagement
2015 Holiday Season / Mobile Shopping

Push Notifications Double Retail App Engagement

How can you bring customers back to your retail mobile app to maximise sales in the 2015 holiday shopping season? According to a recent study, retailers can double engagement rates by using push notifications to encourage customers to return to their mobile app.

Retail Apps Dominate Consumer Attention
2015 Holiday Season / Mobile Shopping

Retail Apps Dominate Consumer Attention

A recent study found that consumers spend 82% of their mobile time in retail apps that they have downloaded, versus 18% on retailers’ mobile websites. As the festive season approaches, this spells trouble for retailers relying on the mobile web to build loyalty and meet customers’ Christmas shopping needs.

4 Steps To A Successful Mobile App Launch
Mobile Marketing

4 Steps To A Successful Mobile App Launch

Mobile App Marketing is a hot topic these days, and a successful mobile app launch requires a specific set of tools and knowledge to get it right. Although the usual marketing basics apply, it’s necessary to understand the app store landscape in order to position your app for success.

The Devil Inside
Case Studies

The Devil Inside

The Objective: Raise awareness of the Devil Inside movie release among the target demographic through high impact media placements and mobile video. The Challenge: Create simple yet engaging mobile media placements to drive movie goers to the Devil Inside trailer, mobile site and iPhone application. The Execution:  Mobile banners targeted to […]