Post Tagged with: "Apple"

New research shows iOS usage dominates in Australia
Australian Smartphone and Tablet Data

New research shows iOS usage dominates in Australia

New research shows that iOS devices contribute the lions share of revenue from mobile advertising in Australia, bucking regional trends in favour of Android devices. The new data highlights the risk of assuming Australian audience behaviour reflects the broader APAC region.

What’s Really Going on With Australian Smartphone Market Share?
Australian Smartphone and Tablet Data

What’s Really Going on With Australian Smartphone Market Share?

For a long time the Australian smartphone market has been defined by a battle between the iOS and Android operating systems. At the heart of it, the battle is between Apple and Google. So who is really leading the charge, what’s happening right now in Australia, and what should we expect in the next few years?

Mobile Payments Heating Up
Mobile Shopping

Mobile Payments Heating Up

This week Google announced that they’re working on a mobile payments API called Android Pay. Add that to Google’s existing mobile payments product Google Wallet, as well as Apple Pay, the soon to be launched Samsung Pay, PayPal’s new mobile offering and other local services that sound very similar, and you’d be forgiven for being a little confused.

Mobile’s Big Questions for 2015
Analysis / Mobile Trends

Mobile’s Big Questions for 2015

We ponder answers to some of the big questions for 2015. According to mobile analyst Benedict Evans, “Everything is wide open” and a change in any one of these areas could have dramatic flow on effects.

iPhone 6 – What it means for Australian marketers
Mobile Marketing

iPhone 6 – What it means for Australian marketers

Apple’s market power is significant, and the company’s ability to nail the next big thing is legendary. So what do marketers need to know about the iPhone 6 and iPhone 6 Plus and how will NFC mobile payments, the Apple Watch and updates to iOS8 impact us here in Australia?

Apple Rises to Android Challenge in Australia
Interesting

Apple Rises to Android Challenge in Australia

While Apple has not been the dominant smartphone platform in Australia for some months, the launch of two new larger screen devices may tip the balance away from Android and give the iPhone a new lease of life.  

Samsung v Apple – The New Market Paradigm
Analysis

Samsung v Apple – The New Market Paradigm

When the Android Operating System was launched by Google in 2008, the world stood back to see what would happen to Apple’s dominance in the smartphone market. These days another brand, Samsung is eclipsing the Android brand, with Samsung devices claiming more than 42% of the Android market share.

News

The Obligatory iOS 6 Post

iOS 6.  It’s been the big news in mobile circles this week, although ultimately the news is not particularly world changing.   Here’s a quick Q&A to cover off the basics, in case you were wanting to appear well-informed next time you run into an Apple geek