Post Tagged with: "australian marketing"

Mother And Children On Escalator In Shopping Mall
Australian Smartphone and Tablet Data / Mobile Shopping

Mobile Mums Data Tells Strong Mobile Retail Story

A flurry of global and local research studies are reporting on the propensity of mums to use their smartphone and tablet devices for shopping related activities. Overwhelmingly, the data supports targeting mobile mums for retail brands. We summarise four recent local and global reports that tell a convincing story about the mobile mums phenomenon.

28 Impressive Facts about the Australian Mobile Market
Australian Smartphone and Tablet Data

28 Impressive Facts about the Australian Mobile Market

The Australian Mobile Market is one of the most advanced in the world. We’ve collected 28 impressive facts about Australian mobile usage, smartphones and tablet penetration, content and apps, mobile shopping habits and the size and scope of the Australian Mobile Advertising market.

Aussie Marketers Lack Direction With Mobile
Mobile Marketing / News

Aussie Marketers Lack Direction With Mobile

Rohit Dadwal, Chairman of the MMA for APAC believes one of the most pressing challenges for Australian marketers is the lack of a consistent strategic direction with mobile.

Survey: Australian Smartphone and Tablet Usage
Australian Smartphone and Tablet Data

Survey: Australian Smartphone and Tablet Usage

The 2014 AIMIA Australian Mobile Phone Lifestyle Index (AMPLI) looks at trends regarding Australian smartphone and tablet usage. We’ve dived into the extensive results and pulled out a handful of the most interesting findings.

Aussie Marketers Rush to Invest in Mobile Apps
Mobile Marketing

Aussie Marketers Rush to Invest in Mobile Apps

According to a new survey from Salesforce, 70% of Australian marketers will be investing in mobile app development in 2015. Australian marketers rated mobile app development and social media marketing and monitoring as their top areas for increased spending in 2015.

iPhone 6 – What it means for Australian marketers
Mobile Marketing

iPhone 6 – What it means for Australian marketers

Apple’s market power is significant, and the company’s ability to nail the next big thing is legendary. So what do marketers need to know about the iPhone 6 and iPhone 6 Plus and how will NFC mobile payments, the Apple Watch and updates to iOS8 impact us here in Australia?