Post Tagged with: "australian smartphone market data"

Mobile Advertising. Keep Up, Stay Flexible.
Market Data

Mobile Advertising. Keep Up, Stay Flexible.

Mobile advertising was the fastest growing segment in the Australian online advertising market in 2013, predicted to outperform the market over the next five years, with iPad dominating mobile ad expenditure. But there’s a good chance we’ll be talking about something completely different by 2018.

Rewards for Smartphone Shoppers
News

Rewards for Smartphone Shoppers

According to a Roy Morgan survey, Coles shoppers are slightly more likely than Woolworths shoppers to own a smartphone, with Coles Flybuys holders even more mobile savvy. Customers who have signed up to supermarket rewards programs are more likely than regular supermarket shoppers to have a smartphone.

How Australians use Smartphones and Tablets
Market Data / News

How Australians use Smartphones and Tablets

See our detailed review of the latest AIMIA report on smartphone and tablet usage in Australia. In the last year music streaming has doubled and more than 2/3 of Australians are now on Facebook for mobile. Almost half of respondents watch video on their mobile, 1/3 are willing to receive mobile ads for health & beauty products and nearly 2/3 pay use their credit card to pay via their mobile phone.

What about Mobile First for Video and TV?
Market Data

What about Mobile First for Video and TV?

As a nation we are equipped with the technology to engage with video content across multiple devices. Although plenty of made for TV content is available for watching on any device, there is a wide gap in the market for mobile first video content. Video content that is made for watching on a smart screen, in a mobile environment.

Targeting Mobile – ID Please?
Analysis / Mobile Marketing

Targeting Mobile – ID Please?

In this second part of our series on Mobile Targeting we talk about one of the mobile industry’s biggest challenges – identifying users without cookies. In order to deliver targeted mobile advertising, ad networks need to be able to track and analyse audience data and information about usage.

Samsung v Apple – The New Market Paradigm
Analysis

Samsung v Apple – The New Market Paradigm

When the Android Operating System was launched by Google in 2008, the world stood back to see what would happen to Apple’s dominance in the smartphone market. These days another brand, Samsung is eclipsing the Android brand, with Samsung devices claiming more than 42% of the Android market share.

An Insight into Generation Y
Analysis

An Insight into Generation Y

Who am I? I check my smartphone the moment I wake up in the morning. I compulsively check it for updates every few minutes. I connect with friends online more than I do in person. I take my smartphone to the toilet, and use it while driving. I tailor my identity online to present myself very differently to who I am in the real world.

Half of Australian Mobile Connections to be 4G by 2016
Market Data

Half of Australian Mobile Connections to be 4G by 2016

A new report from Telsyte predicts that nearly half of all mobile connections in Australia will be on a 4G or LTE network by mid 2016. I remember when I first heard the term LTE (Long Term Evolution)..

19 New Telstra Branded 4G Devices
News

19 New Telstra Branded 4G Devices

Telstra has announced two new Telstra-branded smartphones, and plans to release another 17 before Christmas. Is 2013 shaping up to be the last year many people will buy a feature phone in Australia?

Australian Mobile Downloads up 32% in 6 months
Market Data

Australian Mobile Downloads up 32% in 6 months

According to ABS figures for June 2012, there are now 16.2 million mobile phones in Australia, up 7% in 6 months. The amount of data downloaded through mobile phones has increased by 32% in the same period.