Australian Mobile Advertising and Media 
According to the latest ACMA Communications Report, Australians are engaging more deeply online with multiple devices and going online more often. Mobile phones are now on par with laptops as the most popular devices to access the internet and a quarter of us go online using more than 5 devices.
Facebook has released some interesting figures about usage by Australian and Kiwi users with a particular focus on mobile and video content.
While Apple has not been the dominant smartphone platform in Australia for some months, the launch of two new larger screen devices may tip the balance away from Android and give the iPhone a new lease of life.
Smartphone and Tablet usage is booming in New Zealand as data from these recent surveys can confirm.
Here are 22 fast facts about Australian online, mobile and tablet usage that we’ve come across in recent months. You can access this data and more in the Research panel on the Haptic Generation blog home page.
ACMA has released its annual report into the communications and media market in Australia. The report includes key information about the uptake and usage of smartphones and tablets by Australians.
According to Cisco, Australians will not use mobile data to anywhere near the extent of many other countries over the next 3 or 4 years. By 2018 comparable regions such as the U.K., U.S. and Japan will have doubled or tripled our consumption of mobile data.
Mobile advertising was the fastest growing segment in the Australian online advertising market in 2013, predicted to outperform the market over the next five years, with iPad dominating mobile ad expenditure. But there’s a good chance we’ll be talking about something completely different by 2018.
See our detailed review of the latest AIMIA report on smartphone and tablet usage in Australia. In the last year music streaming has doubled and more than 2/3 of Australians are now on Facebook for mobile. Almost half of respondents watch video on their mobile, 1/3 are willing to receive mobile ads for health & beauty products and nearly 2/3 pay use their credit card to pay via their mobile phone.
According to an annual survey run by AIMIA, 50% of Australians could own a tablet by Christmas. That’s a bit of a stretch on February’s report from Telsyte that suggested we wouldn’t get to 50% Tablet adoption until 2016 in Australia.
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