Post Tagged with: "australian tablet market data"

Aus Mobile Ad Spending To Increase by 65% Next Year
Market Data / Mobile Marketing

Aus Mobile Ad Spending To Increase by 65% Next Year

Mobile ad spending in Australia remains modest because only 25% of websites are optimised for mobile. That suggests the next few years are going to be huge for mobile ad spending.

NFC is coming to Australia
Analysis

NFC is coming to Australia

Have you been wondering about NFC lately? We get a lot of questions from clients asking when NFC will really take off in Australia. We all know it’s coming and it’s going to be big, but when will we need to start incorporating NFC planning into our product, promotion & marketing plans?

Android Market Share Overtakes iOS in Australia for Q1 2012
Market Data

Android Market Share Overtakes iOS in Australia for Q1 2012

Devices running the Android O/S made up more than half of all smartphone sales in Australia in Q1 according to Kantar WorldPanel Comtech.

News

What's Happening in Australian Mobile Banking?

What’s happening?  Well, it’s all happening apparently! Using your smartphone to do your banking is not niche anymore, according to the big 4 banks in Australia.

Market Data

Australia to Reach 50% Tablet Adoption by 2016

Given we’ve only just hit 50% smartphone adoption, it’s pretty remarkable to see this report from Telsyte, predicting 5 million tablets in the Australian market by 2016. That’s up from 2.6 million in 2011.

Analysis / Market Data

Australian Smartphone Usage On The Rise

We’ve heard a lot from Google in the Australian media over the last few weeks, as a result of the global research they’ve carried out with IPSOS in Q1 called Our Mobile Planet. With a base of only 1000 respondents, the broader population findings are a little shaky, but the usage & behavioural analysis is probably representative of the Australian smartphone-using population.

News

Australian agencies 'surprising lack of urgency' for mobile

An article in Mumbrella today has revealed data from a new report from Google focussing on Australian smartphone usage. According to Mumbrella, Google’s head of mobile advertising in Australia Jason Pellegrinio has identified to two key trends in the Australian market.

Analysis / Market Data

Exploring our Future Mobile Life

Research Company TNS has released a report called How Mobile Raises the Bar For Brand Comms.