Australian Smartphone and Tablet Data

Closing The Gap On Cross-Device Measurement

Last year, cross-device research found consumers researching products on mobile, but inevitably buying on desktop. There’s still truth to this habit, and in fact, data pulled the State of Cross-Device Commerce Report by Criteo supports that this is retail’s new normal. Mobile’s role in online shopping is expanding. It’s the one device that remains present in the funnel from start to finish, so synchronicity and seamless digital experiences become paramount.