Post Tagged with: "cross-screen measurement"

Closing The Gap On Cross-Device Measurement
Australian Smartphone and Tablet Data

Closing The Gap On Cross-Device Measurement

Last year, cross-device research found consumers researching products on mobile, but inevitably buying on desktop. There’s still truth to this habit, and in fact, data pulled the State of Cross-Device Commerce Report by Criteo supports that this is retail’s new normal. Mobile’s role in online shopping is expanding. It’s the one device that remains present in the funnel from start to finish, so synchronicity and seamless digital experiences become paramount.

Insights & Tips for More Effective Mobile Video Advertising
Mobile Marketing

Insights & Tips for More Effective Mobile Video Advertising

Mobile video in Australia is quickly becoming a $700 million-a-year market, and isn’t expected to lose ground anytime soon. Nielsen and Tremor Video compiled a survey to help marketers better monetise the ad format by focusing on the impact mobile video content has on its audience. The study polled recent Nielsen data and questioned Australia’s leading publishers and broadcasters regarding mobile video advertising.