Post Tagged with: "customer experience"

Cross-Device Measurements Enhance Mobile Targeting
Market Data

Cross-Device Measurements Enhance Mobile Targeting

Fresh research from Criteo reveals just how critical cross-device measurements are in achieving a stronger ROI across all digital ad campaigns. It was once thought that consumers browsed for products on smartphones, but inevitably made purchases on desktop. This is no longer the case, with their new study revealing the role smartphones play in each step of the buying process, and just how important cross-device data is for marketers. Criteo’s State of Cross-Device Commerce report gathered information from over 3,300 online retail businesses globally, and examined over $720 billion in annual sales from 2016. The findings? Customers are device and user-centric – and it’s up to marketers to understand cross-device transactional data, or miss out on a substantial amount of online purchases.

Personalised Mobile Experiences Improve Customer Interactions
Market Data

Personalised Mobile Experiences Improve Customer Interactions

A fresh study for 2017 sheds light on mobile lead ad spend this year, and makes mention of the role more personalised mobile experiences play in engaging with information-savvy consumers. Starcom Media Futures issues a new survey each year in order to assess growth in both ad spend and return. This research surveyed individuals working in advertising, marketing, and brand management across industries including but not limited to retail, travel, food, real estate, finance, and more. A primary finding? Customer experience is failing the customer. Most interestingly, businesses scored themselves higher than customers scored businesses in every category. Based on the increase in mobile ad spend, and what respondents are saying regarding their plans for 2017, it’s safe to say personalisation and mobile experiences are both going to play a pretty unique part.